The GSCA Film Awards
The GSCA 2008 Film Awards will be presented at the International Conference and Trade Show in Jersey City on September 10. Best Film Produced Exclusively for the Giant Screen, Best Film Produced Non-Exclusively for the Giant Screen, Best Film for Learning, Best Cinematography, Best Sound Design, and Best Score will be awarded that evening.
The GSCA Marketing Awards
The GSCA 2008 Marketing Award winners were announced on July 1. Congratulations to the following award-winning campaigns. (Photos of all the winners will be posted after the awards gala in September.)
- Best Film Launch by a Theater goes to the Museum of Science—Boston for the launch of The Alps for their all-embracing approach to launch and sustain the film in a crowded giant screen market.
- Best Marketing by a Distributor goes to MacGillivray Freeman Films for the launch of Grand Canyon Adventure: River at Risk for its comprehensive integration of big idea marketing.
- Best Theater Launch goes to the Myrtle Beach IMAX Theater in Myrtle Beach, South Carolina, for creating a premium 3D IMAX entertainment “must see, must do” experience for vacationers.
- The Best Big Idea goes to National Geographic for Sea Monsters: A Prehistoric Adventure for their coordinated day-and-date release to 260 screens worldwide—the largest ever day-and-date release of traditional giant screen film.