By Administrator Account on
Tuesday, July 06, 2010 10:00 AM
 As a longtime participant in the GSCA conferences and those that preceded the GSCA, I really look forward to the yearly conferences for many reasons. However, for the past several years I have looked forward to attending the GSCA Conference with the added bonus of participating in the GSCA Mentor Program as a mentor. This is a very rewarding program that can be mutually beneficial on a personal and business level for both the mentor and the mentee.
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By Administrator Account on
3/9/2010 9:53 AM
Some 50 delegates from Europe and around the world are expected for the next EUROMAX meeting in Lucerne, Switzerland, from March 21 to 23, 2010.
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By Administrator Account on
8/18/2009 10:10 AM
A recent survey by the Swiss Federal Statistical Office (FSO) has shown that going to cinemas belongs to the three most common cultural activities in Switzerland (together with visits of historical sites and attending concerts or other musical events). Some other findings in the study are very interesting and made Christian Scheidegger wonder how the giant screen market can respond to and address some of the issues raised in the study.
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By Administrator Account on
6/24/2009 3:38 PM
On June 14-15, EUROMAX held its summer meeting at the Tycho Brahe Planetarium in Copenhagen, Denmark. Although there was not a lot of new product to screen, 40 delegates from theaters as well as from production and distribution companies were attracted by the program that focused on digital projection. Of course, the innovative concept of digital projection on a dome that has been developed over the last few years at the Tycho Brahe, which was demonstrated and featured for the majority of the screenings, was the source for a lively discussion.
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By Administrator Account on
3/15/2009 9:10 AM
Six months ago, we were all sitting in New Jersey listening to David Meerman Scott tell us stories of new media. Fast forward six months to this week. Thinking, how do we use this “new media” for our business, I started brainstorming.
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By Administrator Account on
2/12/2009 2:47 PM
On February 5 and 6 about 50 delegates from Europe and beyond met for the first EUROMAX meeting of this year hosted by the Madrid IMAX theatre, Madrid, Spain.
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By Administrator Account on
1/29/2009 8:37 AM
How can the giant screen industry use tools such as MySpace, FaceBook and Twitter to raise awareness for their product? How can giant screen theatres raise ticket sales through these channels?
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By Administrator Account on
1/13/2009 9:05 AM
Last November we added a digital 3D projection system to our IMAX auditorium. So far the public reactions are just overwhelming.
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By Administrator Account on
1/8/2009 4:55 PM
Lisa Marucci, Senior Director/Marketing at the Saint Louis Science Center describes how they focus on promotions to promote films.
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By Administrator Account on
12/23/2008 8:33 AM
Just imagine yourself not working in the giant screen industry. What would be the best argument for you to drive you to see a film in a giant screen theatre? I know it’s very theoretical and hard to do, but just think back on how you perceived giant screen theatres BEFORE you worked in this industry.
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