By Administrator Account on
3/9/2010 9:53 AM
Some 50 delegates from Europe and around the world are expected for the next EUROMAX meeting in Lucerne, Switzerland, from March 21 to 23, 2010.
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By Administrator Account on
8/18/2009 10:10 AM
A recent survey by the Swiss Federal Statistical Office (FSO) has shown that going to cinemas belongs to the three most common cultural activities in Switzerland (together with visits of historical sites and attending concerts or other musical events). Some other findings in the study are very interesting and made Christian Scheidegger wonder how the giant screen market can respond to and address some of the issues raised in the study.
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By Administrator Account on
6/24/2009 3:38 PM
On June 14-15, EUROMAX held its summer meeting at the Tycho Brahe Planetarium in Copenhagen, Denmark. Although there was not a lot of new product to screen, 40 delegates from theaters as well as from production and distribution companies were attracted by the program that focused on digital projection. Of course, the innovative concept of digital projection on a dome that has been developed over the last few years at the Tycho Brahe, which was demonstrated and featured for the majority of the screenings, was the source for a lively discussion.
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By Administrator Account on
2/12/2009 2:47 PM
On February 5 and 6 about 50 delegates from Europe and beyond met for the first EUROMAX meeting of this year hosted by the Madrid IMAX theatre, Madrid, Spain.
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By Administrator Account on
1/29/2009 8:37 AM
How can the giant screen industry use tools such as MySpace, FaceBook and Twitter to raise awareness for their product? How can giant screen theatres raise ticket sales through these channels?
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By Administrator Account on
1/13/2009 9:05 AM
Last November we added a digital 3D projection system to our IMAX auditorium. So far the public reactions are just overwhelming.
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By Administrator Account on
12/23/2008 8:33 AM
Just imagine yourself not working in the giant screen industry. What would be the best argument for you to drive you to see a film in a giant screen theatre? I know it’s very theoretical and hard to do, but just think back on how you perceived giant screen theatres BEFORE you worked in this industry.
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By Administrator Account on
12/11/2008 2:17 PM
One of the most asked questions right now is: How is the financial crisis going to affect your IMAX theatre business? Will people spend less on leisure activities? Will they skip museum and IMAX visits in 2009?
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By Administrator Account on
12/3/2008 12:00 PM
One, two, three, four … second try. The first days of the month are always busy with preparing reports for film distributors but also with monthly management analysis. Quite time consuming this time because due to our new ticket systems we have yet to find the correct reports that actually give us the figures we want to see ;). Anyway, blogging is good for a change and to “aerate” my head.
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By Administrator Account on
11/26/2008 10:12 AM
So, this is going to be my first blog for the GSCA website. I am looking forward to sharing some ideas with you on this platform in the future and I hope to get some direct feedback from you on my thoughts and tales. As the president of Euromax, I will try to bring in ideas and reflect discussions from a European perspective.
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