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8/18/2009 10:10 AM
A recent survey by the Swiss Federal Statistical Office (FSO) has shown that going to cinemas belongs to the three most common cultural activities in Switzerland (together with visits of historical sites and attending concerts or other musical events). About 63 percent of the Swiss population are going to a cinema at least once a year. This is more compared to the European Union (51 percent). 17 percent claim to be regular cinemagoers (at least 7 times a year). Besides a lot of facts that confirm other studies in different countries over the world, some findings sounded very interesting to me: a) Although more older people are going to cinemas than in previous studies, the core audience for cinemas is still the young generation between 15 and 24. This is not new, but how is the traditional giant screen market responding to that? Some would say DMR, but this is not content originally intended for giant screens
b) There seems to be an interrelation between going to cinemas and watching DVDs. The more people are watching DVDs or videos, the more often they are going to cinemas and vice versa. Now, how could that be useful in connection with giant screen films? Only a small percentage of giant screen films is published as a DVD or video and most of the time with a huge delay.
c) 40 percent of the population would wish to go more often to a cinema. The most mentioned reasons for not doing so are 1) time, screening times, 2) cost, and 3) family or social environment. Now, what can I do as a theater operator to facilitate?
The study can be found online (German, French and Italian, sorry no English yet at the moment): Film Study Just some small food for thought after the big summer holidays. Welcome back to you all and see you soon in Indianapolis!
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