Tool Kit
If you are already participating in the Certified Giant Screen Program, you will find the tool kit here (log in with program user name and password required to access materials).
About the Certified Giant Screen™ Program
GSCA developed the Certified Giant Screen™ Program to differentiate the giant screen experience and support members in their efforts to communicate and market that differentiation. We believe that all giant screen theaters offer a premium, immersive movie experience, and we created our certification and marketing programs to help our members succeed by clearly communicating one of their theater’s unique differences.
A survey of 4,700 consumers conducted by the GSCA, online and in theaters, revealed that people want movies on a bigger screen. Nearly 70% said knowing they could see a film on a “certified giant screen” would impact their theatergoing decision. This new certification will allow theaters to display the GSCA’s trademarked certification icons and “Bigger. Bolder. Better.” tagline in all the theater’s marketing materials to help further differentiate it from a crowded marketplace of new projection alternatives.
Trademark Review
After an extensive trademark review and report, a slightly revised initiative has been thoroughly vetted and is set to help giant screen cinemas differentiate their viewing experience from a vast selection of other projection alternatives.
Both the tagline and icon are designed to supplement member marketing efforts, not to replace them. GSCA has taken steps to eliminate any potential confusion with other trademarks and believes the program gives audiences yet another reason to see films on a giant screen.
As we were informed by counsel during our trademark review, "...no trademark owner has the legal right to control all uses of its marks. Indeed, GSCA members can use third-party trademarks so long as the use is accurate and not likely to cause confusion, to cause mistake, or to deceive."
What is a giant screen?
Participating giant screen theaters must meet the following requirements. Giant screens are at least:
- 70 feet (21.3 meters) wide, or
- 3,100 square feet (288 square meters) in total area for flat screens, or
- 60 feet (18.3 meters) in diameter for domes, and
- Place all seating within one screen width of the screen plane
| Flat Screen Icon |
Dome Screen Icon |
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Click here for information on how GSCA arrived at these specifications.
Who can participate in the program?
The program is available to GSCA members in good standing (i.e. dues have been paid) whose theaters qualify for GSCA’s Certified Giant Screen designation, which is listed above, and who have signed the trademark license agreement.
Who is participating?
A map of theaters participating in the program can be found here. This map is updated regularly as more theaters join the program
: Participating Theaters
How do we participate?
Please contact GSCA if you have questions or would like to participate:
Your organization will be given a unique username and password to access the tool kit and marketing materials.
Bigger. Bolder. Better., the GIANT SCREEN CERTIFIED logo, GIANT SCREEN CERTIFIED and CERTIFIED GIANT SCREEN are trademarks of Giant Screen Cinema Association.