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In this document library, you will find PDFs of the following articles pertaining to the lifelong learning aspects of the giant screen industry. Listed below are descriptions of the documents in this library.

Please note: You must be a GSCA member to download these documents. If you have not already logged in, please do so by clicking on "Login" at the top of this page. Once you have logged in with your GSCA user name and password, the download links will appear below the list of document descriptions. If you need assistance logging in, please send an e-mail to Tammy Seldon or Kelly Germain.

1. "The Power of the Giant Screen Phenomenon," written by Emlyn Koster for the Winter 2005 issue of the Big Frame.
2. "The Industry's First In-Depth Look At Its Audience," written by David Mosena for the Winter 2004 issue of the Big Frame.
3. "GSCA's Viewer and Nonviewer Research: Key Results and How to Use Them," written by Mary Kaye Kennedy for the Winter 2004 issue of the Big Frame. The article was the first in a series about the GSTA Consumer Research Program.
4. "Marketing to Maximize," written by Mary Kaye Kennedy for the Spring 2004 issue of the Big Frame. The article was the second in a series about the GSTA Consumer Research Program.
5. "Evaluating Your Local Market," written by Mary Kaye Kennedy for the Summer 2004 issue of the Big Frame. The article was the third in a series about the GSTA Consumer Research Program.
6. "Profiling At-Risk Viewers," written by Mary Kaye Kennedy for the Fall 2004 issue of the Big Frame. The article was the fourth and final article in a series about the GSTA Consumer Research Program.
7. "Educational Materials: Crucial Element or Costly Charade?" written by Kelly Germain for the Spring 2003 issue of the Big Frame. Giant screen films and supplementary educational materials seem to go hand-in-hand. But to what extent are they really being used?
8. "IMAX in Canadian Cinema: Geographic Transformation and Discourses of Nationhood," by Charles R. Acland (2001). Studies in Cultures, Organizations and Societies, 3: 289-305.
9. "IMAX Technology and the Tourist Gaze," by Charles R. Acland (1998). for Cultural Studies, 12 (3) 429-445. (Please note that page 441, line 8, of this article should read "decreasing relevance.")
10. "Why Is There No Evolution in Nature Films?" by Falxz-Raymond, N. (2006). The Informal Learning Review, 78: 11-13.
11. "The Really Big Show," by Tim Olin, Multimedia Schools (Vol. 4, No. 2, 1997).
12. "Beyond Entertainment: Educational Impact of Films and Companion Materials," by Barbara Flagg. The Big Frame, Spring 2005: 50-56, 66.
13. "Educational Materials: Crucial Element or Costly Charade?" by Kelly Germain. The Big Frame, Spring 2003: 60-76.
14. "Completing the Package," by Kelly Germain. The Big Frame, Spring 2002: 50-58, 90-91. Giant screen filmmakers are going to new lengths to consult end users and provide effective tools supporting their films.
15. "Innovative Programming and Giant Screen Films: The Gap and Opportunity," by Jennifer Ernisse. The Big Frame, Summer 2002: 70-76, 108.
16. "Getting Serious About Lifelong Learning: Combining Poular Appeal with Lifelong Learning," by Robert L. Russell and John W. Jacobsen. The Big Frame, Spring 2002: 72-76.
17. "Why Are Giant Screen Films Educational?" by Robert Russell. The Big Frame, Summer 2001: 112.
18. "The GSTA Economic Impact Study: The Background," by Kelly Germain. The Big Frame, Summer 2001: 62. "The GSTA Economic Impact Study: The Results," by Roberta and Marty Shindler, The Big Frame, Summer 2001: 62-68. In 2001 the GSTA commissioned The Shindler Perspective, Inc., to examine the following question: Does the current financial model for the production and exhibition of educational films work adequately for all involved?This PDF includes The Big Frame articles summarizing the study's background and reporting the results.
19. "Attracting the Education Audience," by Alex Patrick. The Big Frame, Spring 2001: 80-82.
20. "Partnering Museum Exhibits with Giant Screen Films," by Mary Korenic. The Big Frame, Summer 2000: 52-60, 106-108.
21. "What Does the Audience Think? A Guide to Developing Better Films Using Four Phases of Audience Research," by Barbara Flagg. The Big Frame, Fall 1998: 50-53, 82-85.
22. "Accessibility Grows Up," by Anne Welsbacher. The Big Frame, Spring 1998: 44-46. Industry leaders are learning and creating new ways to bring everyoneto the giant screen experience.
23. "Big Screen Scriptwriting," by D.R. Martin. The Big Frame, Winter 1998: 66-71, 98-99. 
24. "Educators Talk Large Format," moderated by Mike Day and Lee Schmitt. The Big Frame, Fall 1997: 30-36.
25. "Focus Group Testing," by Terrell Falk. The Big Frame, Fall 1997: 55-60.