GSTA Economic Impact Study
Does the current financial model for the production and exhibition of educational films work adequately for all involved? In order to answer this complex question, especially as it relates to the “for all involved” aspect, in 2001 the Giant Screen Theater Association (GSTA) commissioned a study to examine in detail the financial/business model of the industry.
GSTA Consumer Research Program
The first non-brand-specific international research program in the giant screen theater and film industry’s history, the GSTA’s Consumer Research Program, conducted in summer 2003, included both a viewer research study and a general population study in which current viewers, lapsed viewers, and nonviewers were interviewed. In 2004, key results and recommendations about how to use them to benefit the giant screen theater and film industry were shared through a series of articles written by Mary Kaye Kennedy for the Big Frame. The full report and the series of articles that appeared in The Big Frame can be downloaded here.
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