The board of directors of the Giant Screen Cinema Association met in Toronto on May 31, 2008, to develop a strategic plan for 2008 through 2010.
The planning meeting began with an overview of GSCA’s mission statement and continued with a discussion of four strategic issues:
- the Brand
- Field of Membership
- International Scope of GSCA
Two of the strategic issues--Field of Membership and the Brand--were considered to be so closely linked that they were addressed as one issue. The board discussed the many challenges in each of these categories and created strategic directions for each. The plan was approved by the board on July 16.
The highlights of the strategic plan are illustrated here as a downloadable PDF:
Strategic Plan Illustration
Within the plan there is a reference to forming ad hoc committees to develop solid technical standards and market them. Mandates for those two committees can be found below. The Technical Standards committee will be led by Andrew Oran, Fotokem, and the Marketing committee will be led by Mike Lutz, MacGillivray Freeman Films.
Technical Task Force
Establish a technical basis for differentiating between Giant Screen Cinema Experiences to aid in the development of an enhanced marketing positioning solution for the Giant Screen industry that distinguishes it from other cinematic experiences.
- Assemble a Technical Standards Task Force comprised of GSCA Directors and key industry leaders.
- Collect and collate the technical specifications of Giant Screen Cinema Experiences worldwide, targeting a defined set of performance categories chosen by the Task Force for their relevance.
- Review collected data to determine base technical standards for Giant Screen Cinema Experiences. Determinations to be empirical rather than subjective.
- Make recommendations to the GSCA Board based on the collected data.
Initial report due in September 2008 and final report due in 2009.
Theater Marketing Task Force
Deliver an enhanced marketing positioning solution that would precipitate robust box office receipts at all participating member theatres leading to improved financial returns. Such a successful solution would motivate future films produced specifically for the giant screen market.
Establish an ad-hoc committee to:
- Evaluate all brand research available
- Conduct any additional research necessary
- Recommend a course of action to the board
Committee membership will be by appointment of the chairs. Committee will recommend a budget for the project to be approved by the executive committee.
Interim report due in September and final report due in March of 2009.