July 1, 2008--The Giant Screen Cinema Association today announced the winners of its annual marketing awards. A panel of 5 judges reviewed more than 14 entries and named the 2008 winners of Best Film Launch by a Theater, Best Marketing by a Distributor, Best New Theater Launch, and the Best Big Idea. The winners in each category are: 

• Best Film Launch by a Theater goes to the Museum of Science—Boston for the launch of The Alps for their all-embracing approach to launch and sustain the film in a crowded giant screen market.

• Best Marketing by a Distributor goes to MacGillivray Freeman Films for the launch of Grand Canyon Adventure: River at Risk for its comprehensive integration of big idea marketing.

• Best Theater Launch goes to the Myrtle Beach IMAX Theater in Myrtle Beach, South Carolina, for creating a premium 3D IMAX entertainment “must see, must do” experience for vacationers.

• The Best Big Idea goes to National Geographic for Sea Monsters: A Prehistoric Adventure for their coordinated day-and-date release to 260 screens worldwide—the largest ever day-and-date release of traditional giant screen film.

There was no winner in the Best Educational Program by a Theater category this year.

The Marketing Award winners will be honored at the GSCA Awards Gala in New Jersey on September 10, 2008, at the Hyatt Regency Jersey City in the Hudson Ballroom at 8:30 p.m.

In addition to the award the winning entries will be highlighted in the GSCA’s Conference Program and at the industry’s only comprehensive trade show.