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May 17, 2012—Giant screen exhibitor IMAX Corp. increasingly gets agreement from Hollywood studios to swap a box office dud committed to its screens for a juggernaut more likely to draw foot traffic. “We’ve learned to have back-ups,” IMAX CEO Richard Gelfond told the J.P. Morgan Global Technology Media and Telecom Conference on Wednesday, as he elaborated on a more flexible movie slate from the large format exhibitor. Read the full article from The Hollywood Reporter here.
May 17, 2012—The evolution of immersive cinema in China mirrors that of the Western world, although the reasoning behind attractions may not be the same. For instance, the current explosion of cineplex-based 3D and IMAX branded digital theaters that is happening in the States is also happening in China. But whereas here in the States the explained reasoning is higher revenue, there is another motive at play in China. Read the full article by Joe Kleiman for InPark Magazine here.
May 16, 2012—Film Journal International had an exclusive opportunity to speak with two key IMAX executives about the world’s best-known large-format brand and filmed entertainment experience. Read the full article here.
May 16, 2012—After 13 years of operation on the South Bank, the BFI is about to replace its IMAX screen and install an IMAX 3D Digital projector alongside the IMAX film-based 3D projector. Read the full article from the BFI here.
May 15, 2012—The IMAX Corporation is introducing what is being called its first campaign aimed at consumers. The campaign, which began on May 4, carries the assertive theme “IMAX is believing." Read the full article from the New York Times here.
May 14, 2012—Digital moviemaking is on the rise, but some high-profile directors still shoot popcorn flicks the old way. No summer in recent memory boasts so much variety in terms of how films are photographed and exhibited. Read the full article from The Atlantic here.
May 11, 2012—This year, at SEAVOLUTION, the German Pavilion at Expo 2012, Sky-Skan has created a complete 360 degree projection surface in a sphere. Marcus Weddle of Sky-Skan tells InPark, "Sky-Skan installed another Expo groundbreaking theater using Definiti projection technology and DigitalSky." Read the full article from InPark Magazine here.
May 8, 2012—It turns out Disney-Marvel's The Avengers won't have to vacate any IMAX houses this weekend after all. Read the full article from Variety here.
May 7, 2012—The US continues to be the largest global cinema market but China is the film industry's biggest source of new growth so IMAX has invested in new screens in the country to cope with soaring demand, says Rich Gelfond, chief executive. Read the full article from CNN here.
April 27, 2012—Walt Disney Studios is releasing Marvel's The Avengers in IMAX theaters in Russia one week before it goes wide in that market on May 3. That’s the latest sign IMAX is busily looking to increase its number of pre-release engagements for Hollywood tentpole titles as the Toronto-based exhibitor aims to stand out in a crowded field, which includes new competition from China's upstart Dmax technology. Read the full article from The Hollywood Reporter here.