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Film Explores History of Underwater Creatures |
 September 8, 2011--A watery blast to the past, Sea Rex: Journey to a Prehistoric World is yet another reminder that while dinosaurs have been extinct for millions of years, our fascination with them continues unabated. Read the full article from the Times Colonist here. |
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Former Western Fair IMAX Building May Be Demolished |
 September 7, 2011--Western Fair's former IMAX building, a $4-million facility that's underperformed since its 1996 opening, may finally have a date with the wrecking ball. The building's current occupant, a city councillor set to walk away after spending $1.5 million to turn it into a live-arts hall, says it could be razed by year's end. Read the full article from the London Free Press here. |
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Coming to a Theater Near You...Jerusalem in 3D |
 August 29, 2011--The trailer for the movie is true to IMAX form: stunning panoramas, vivid colors, “very visceral and emotive” as producer and writer Daniel Ferguson puts it. According to the producers, the goal is to create an allinclusive view of Jerusalem: its history, its geography, and its people – all in a 45-minute presentation that needs to stay current enough to be shown in museums across the world for the next five or 10 years, and that is unbiased enough to be shown in cinemas in the 35 countries with IMAX theaters including Israel, Kuwait, China and the US. Read the full article from The Jerusalem Post here. |
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Inside the World of IMAX 3D Projectionists |
 August 23, 2011--"I could teach you how to do this in an hour," says Jim Warburton. We're in the projection room of the Odeon IMAX 3D cinema in Greenwich. Warburton is standing next to two massive, air-cooled projectors, currently beaming the new Harry Potter film onto the massive screen. Read the full article from Wired here. |
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3D Movies Performing Better with Canadians than Americans |
 August 12, 2011--Cineplex CEO Ellis Jacob: "We are seeing continued strength in 3D, and our performance compared to the U.S. is much stronger." During the latest financial quarter to June 30, Cineplex saw 3D, UltraAVX and IMAX movies make up 26.8 percent of its overall box office revenue, compared 25.9 percent in 2010. Read the full article from The Hollywood Reporter here. |
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Desert IMAX Theater Converts to Digital |
 July 21, 2011--As Harry Potter cast a $20,000 spell on the Desert IMAX Theatre last weekend, a new projector system has Cathedral City officials seeing even more movie magic on the horizon. A new $498,000 projector system is being installed and may be used once Harry Potter and the Deathly Hallows: Part 2 showings wrap up for the season. Read the full article at mydesert.com here. |
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