GSCA: Giant Screen Cinema Association
 
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Would you like to be a GSCA blogger?

GSCA is interested in recruiting bloggers. If you would like to write a blog, either a one-time post or an ongoing column, please contact Kelly Germain via e-mail.


GSCA Blogs    

On June 14-15, EUROMAX held its summer meeting at the Tycho Brahe Planetarium in Copenhagen, Denmark. Although there was not a lot of new product to screen, 40 delegates from theaters as well as from production and distribution companies were attracted by the program that focused on digital projection. Of course, the innovative concept of digital projection on a dome that has been developed over the last few years at the Tycho Brahe, which was demonstrated and featured for the majority of the screenings, was the source for a lively discussion.

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Six months ago, we were all sitting in New Jersey listening to David Meerman Scott tell us stories of new media. Fast forward six months to this week. Thinking, how do we use this “new media” for our business, I started brainstorming. By John Wickstrom.

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On February 5 and 6 about 50 delegates from Europe and beyond met for the first EUROMAX meeting of this year hosted by the Madrid IMAX theatre, Madrid, Spain.

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How can the giant screen industry use tools such as MySpace, FaceBook and Twitter to raise awareness for their product? How can giant screen theatres raise ticket sales through these channels?

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Last November we added a digital 3D projection system to our IMAX auditorium. So far the public reactions are just overwhelming.

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