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Just imagine yourself not working in the giant screen industry. What would be the best argument for you to drive you to see a film in a giant screen theatre? I know it’s very theoretical and hard to do, but just think back on how you perceived giant screen theatres BEFORE you worked in this industry. Read More »
Just imagine yourself not working in the giant screen industry. What would be the best argument for you to drive you to see a film in a giant screen theatre? I know it’s very theoretical and hard to do, but just think back on how you perceived giant screen theatres BEFORE you worked in this industry.
Read More »
One of the most asked questions right now is: How is the financial crisis going to affect your IMAX theatre business? Will people spend less on leisure activities? Will they skip museum and IMAX visits in 2009? Read More »
One of the most asked questions right now is: How is the financial crisis going to affect your IMAX theatre business? Will people spend less on leisure activities? Will they skip museum and IMAX visits in 2009?
We asked members of the Marketing Committee to tell us what is working for them right now so that we could share their successes with you. Here’s what Alexandra van der Zee at the Omniversum in The Netherlands said about launching new films. Read More »
We asked members of the Marketing Committee to tell us what is working for them right now so that we could share their successes with you. Here’s what Alexandra van der Zee at the Omniversum in The Netherlands said about launching new films.
Frank Gonzales, marketing manager at Cinemark USA Inc., shares a tip for increasing group sales. Read More »
Frank Gonzales, marketing manager at Cinemark USA Inc., shares a tip for increasing group sales.
Jim Patterson's presentation at the Commercial Theater Success Stories session at the 2008 International Conference in Jersey City was full of great marketing ideas. Here are his top 10. Read More »
Jim Patterson's presentation at the Commercial Theater Success Stories session at the 2008 International Conference in Jersey City was full of great marketing ideas. Here are his top 10.