June 17, 2010--We are pleased to announce we have retained Susan Ritchie of Susan Ritchie Communications. Susan will assist in launching the "Bigger. Bolder. Better." marketing initiative.
This initiative will provide a certification program and tools to help members differentiate qualified giant screen theaters in their marketplaces. We expect it to help improve business results for members, and encourage production of original giant screen films.
Susan developed a deep understanding of the giant screen industry during her 21 years with IMAX Corporation. As IMAX’s Director of Corporate Marketing and Communications, Susan’s responsibilities included communications with the IMAX theater network and brand research.
Susan also managed www.IMAX.com and oversaw the IMAX Affiliates Online website. In previous roles she ran the popular IMAX Days conferences and was editor of The IMAX Experience newsletter.
During her time at IMAX, Susan actively supported GSCA and its predecessor organization, GSTA. She served on our conference committee for many years and on the publications committee for two.
Susan will work with us to create and execute a marketing communications program for the "Bigger. Bolder. Better." initiative. We expect to announce preliminary results in late September at the International Conference and Trade Show in Chattanooga.
We look forward to working with Susan on this important industry initiative. We’ll keep you updated as the program progresses.