April 23, 2014—IMAX Corporation and Destination Cinema, Inc., the largest commercial operator of destination theaters in North America, today announced an agreement to install IMAX’s next-generation digital laser projection system at the IMAX ® Theatre in the Royal BC museum in Victoria, British Columbia, the largest museum in the province. The new technology will enable Destination Cinema to deliver a wider array of digital content—including documentaries and blockbuster films—and further enhance the IMAX Experience® for visitors at the Royal BC Museum.
IMAX’s next-generation laser projection system is expected to set a new benchmark as the industry’s premium entertainment experience. The system, which represents the culmination of the largest R&D initiative in IMAX’s history, incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman-Kodak and Barco's unique laser innovations. It will enable IMAX’s largest screens to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.
“Our goal is to continually find innovative approaches to improve the guest experience. IMAX’s laser technology is part of this commitment that will allow us to offer our customers in Victoria a more immersive cinematic experience driven by the next wave in digital projection technology,” said Bob Perkins, CEO of Destination Cinema Inc. “We are also pleased that the laser system will enable us to access the full portfolio of IMAX content, which is sure to delight our guests and further strengthen our business.”
“From the Grand Canyon to Niagara Falls to the Royal BC museum in Victoria, BC, Destination Cinema is a pioneer in delivering world-class movie-going experiences at some of the greatest sites in North America,” said Larry O’Reilly, IMAX Executive Vice President, Worldwide Sales. “Their commitment to our upcoming laser technology is truly a valued endorsement, and we are delighted to add them to the distinguished and growing list of institutional, commercial and now destination exhibitors that have signed laser agreements with us.”
About Destination Cinema, Inc.
Destination Cinema, Inc., owns and operates large format theaters in North America. It has produced some of the most successful IMAX films in the history of the format, including Grand Canyon: The Hidden Secrets and Mysteries Of Egypt amongst numerous other titles. DCI is a contracted, interpretive concessionaire with the state parks systems of New York and California and provides large format theater consulting services to institutions both domestically and internationally.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX 's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2013, there were 837 IMAX theatres (701 commercial multiplexes, 19 commercial destinations and 117 institutions) in 57 countries.
IMAX ®, IMAX ® 3d, IMAX DMR®, Experience It In IMAX ®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
