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January 10, 2017—IMAX has opened a virtual reality (VR) center at the Grove in Los Angeles. The center is the first of half a dozen facilities to test VR experiences and explore the potential of VR as a business for IMAX. Read the full article about IMAX VR at NASDAQ.com.
November 10, 2016—IMAX Corporation (NYSE: IMAX) and IMAX China Holding, Inc. (HKSE: 1970) today announced that together, the Companies have completed the first phase of a $50 million virtual reality fund between IMAX and other strategic investors to help finance the creation of at least 25 interactive VR content experiences over the next three years for use across all VR platforms including in IMAX VR™ centres.
October 11, 2016—IMAX Corporation today announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to install the first pilot IMAX VR™ centre in Europe at its Printworks multiplex location in Manchester, England. The centre, which the parties are planning to open by the end of 2016, will deliver guests immersive, multi-dimensional VR experiences, including entertainment content and games.
May 20, 2016—IMAX Corporation (NYSE: IMAX) today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and games, to multiplexes, malls and other commercial destinations. Following yesterday's IMAX Google VR camera announcement, IMAX has expanded its initiative to include a joint venture agreement with Starbreeze AB, a Swedish-based independent creator, publisher and distributor of high-quality VR entertainment content and hardware.