Part 2: Audience Engagement
Visitor Experience Performance
Visitor experience improv with Indianapolis-based actors Mookie Harris and Kelsey VanVoorst.
Mookie Harris, Actor
Mookie has been performing improvisational comedy acting for over 25 years. Through ComedySportz he has worked in dozens of cities all over the country, from Chicago to San Jose to Washington, DC. He currently plays in his hometown of Indianapolis, where he also works at the Children’s Museum of Indianapolis, leading interpretation in the Dinosphere dinosaur fossil gallery. He has taught improv technique workshops to clients like Butler University, Eli Lilly and Company, and the Indiana Pacers/Fever.
Kelsey VanVoorst, Actor
Kelsey is Mookie's long-time friend and colleague in comedy. She’s been performing improv for over 11 years. Kelsey is also the Welcome Center Interpretation Manager at Conner Prairie interactive history park in Fishers, Indiana.
How to Find Audiences (You Already Have!)
Learn how to create data-driven audience personas that can
help you identify niche segments within your primary audience—and target
the right audience for every film.
Jodi Harris, Content Marketing Consultant
As an experienced content marketing strategist and program manager, Jodi's focus is on helping companies analyze their content needs and opportunities; build their editorial guidelines and processes; and share relevant, engaging stories across multiple media channels. Working with professionals across a wide range of industries, she has helped shape the evolution of clients' businesses, their digital footprints, and their audience relationships.
15 Audience Engagement Ideas in 15 Minutes
15 quick research-backed suggestions to better engage audiences.
Despi Ross, Museum Playbook
Over the last 15 years, Despi Ross has been a museum educator, digital content creator, marketer and technologist. She's always had one foot in the museum field and one outside - giving her a rebellious attitude and a unique perspective on audience engagement, museum marketing and how to match mission with revenue goals.
Connecting with New Audiences
Thinking about diversity isn't enough. In order to reach new
audiences, we have to kick those ideas into action. This presentation
will focus on ways to turn ideas into engagement.
Doug Harris, The Kaleidoscope Group
Doug Harris is the CEO of The Kaleidoscope Group with almost 30 years of experience in the field of diversity and inclusion consulting. As the leader of The Kaleidoscope Group, Doug empowers organizations to achieve their diversity and inclusion goals. His knowledge and expertise guides organizations through the creation of customized strategies that address the specific diversity needs of the business. Doug also actively works with Chicago-area communities and organizations to create mentoring and youth leadership programming, to promote education and help students build self-esteem.
Turn Your Visitors Into Marketers
Research has shown that word-of-mouth is the most power
marketing vehicle for films. This session will teach you how to use
great customer service experiences to turn your visitors into powerful
Jackie Huba, author of Monster Loyalty (How Lady Gaga Turns Followers Into Fanatics)
Jackie Huba is the author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message.