Lifelong Learning Success Stories
How do you extend the giant screen learning experience? Theaters and distributors are creating educational and emotionally engaging programs that extend the learning experience well beyond the screening in the theater.
Marbles Kids Museum Learning Labs
At Marbles Kids Museum in Raleigh,
North Carolina, kids of all ages embark on learning adventures through
hands-on, minds-on PLAY. Marbles IMAX Theatre plays a unique role in
those adventures, especially for the more than 12,000 4th-8th grade
students who participate in a Marbles IMAX Learning Lab field trip
each year. The Learning Labs give school groups an opportunity to make deeper curriculum connections to their super-sensory movie experience. Click here to read more about the Marbles Learning Labs.
Carnegie Science Center and Dream Big Inspire the Next Generation of Engineers
Engineering Carnegie Science Center took home the 2017 GSCA Achievement Award for the Best Educational Program with their implementation of Dream Big into their theater, museum, and community programming. Discover how they used Dream Big to motivate a new generation of engineers by demonstrating engineering’s impressive impact on our world and lives. Click here to read more Carnegie Science Center's program.
How Amazon Adventure's Educational Program Increases Science Literacy
The lifelong learning goal of Amazon Adventure
is to increase
science literacy, specifically the public’s understanding and acceptance
of the phenomenon of Natural Selection through the entertaining and
mindboggling world of mimicry and Henry Bates’ perils, adventures and
discoveries in the rain forest. It was the big idea from the film's
inception and in seeking major funding from the National Science
Foundation and the Howard Hughes Medical Institute (HHMI). Read about the Amazon Adventure program here.
Maryland Science Center's Flight of the Butterflies Educator Workshops
Maryland Science Center’s comprehensive educator workshop to support the film Flight of the Butterflies
was instrumental in building awareness of the film among teachers and
the general public, encouraging monarch-related citizen science efforts,
and providing film viewers with additional information and resources to
extend learning well beyond the science center visit and film
screening. Read more about Maryland Science Center's educator workshops.
Click here for more Lifelong Learning Success Stories
In 2017 GSCA organized the Marketing Symposium to bring challenges of the industry to the surface and provide expert insights and professional training to address those challenges. From the onset, the intent for the symposium was to share innovative techniques or new ways of thinking about marketing, to help theaters, science centers, museums, producers and distributors identify opportunities to branch out their efforts.
However, after conducting surveys and interviewing staff, an even greater need was discovered. Professionals responsible for marketing and sales for the theaters needed practical solutions that they could apply in the limited budgets they have, which meant looking at ways to modify and experiment with the methods they were already employing. Read more about the symposium highlights here.
Marketing Resource Library
Speakers Can Launch Your Marketing Campaign Out of This World
In 2016, the IMAX Melbourne theater rolled out an integrated
marketing campaign featuring former NASA Astronaut Marsha Ivins to promote their
release of A Beautiful Planet 3D. The campaign, which won a the GSCA award for Best Film Launch by a
Theater, resulted in their most successful three-month period for a
documentary film in three and a half years. Read more about Melbourne's campaign here.
The Tornado Intercept Vehicle Stars in Denver's Marketing Campaign for Extreme Weather
The Denver Museum of Nature & Science Phipps IMAX Theater (DMNS) made the star of their Extreme Weather 3D marketing campaign an object instead of a person—move over, Sean Casey. The Tornado Intercept Vehicle (TIV) rolled up to the museum to much fanfare and was positioned in front of the Museum for three weeks. Read about the campaign here.
Click here for more examples from the GSCA marketing library.