Additional session details will be added as they are confirmed
Giant Screen 101: Knowledge, Experience & Insights for All
Pre-conference session on Monday, September 9
Organizer: Diane Carlson, Giant Screen Cinema Consulting
Session moderator: Paul Wild, Theatre Director, IMAX Victoria in the Royal BC Museum
It's not just for first-timers! Giant screen veterans and newcomers alike have high praise for this ongoing
series of discussions with knowledgeable and approachable industry experts.
This session is a great kick-off to the conference and is a safe and
comfortable space for all questions.
"The GS 101 is a wonderful first event, welcome, and entree for newcomers to our field. And, as an industry veteran, I have always gained valuable insights from the program. It is also a great way to meet new faces. It is a very welcoming event to all." Greg MacGillivray, Chairman, Filmmaker, MacGillivray Freeman Films"
This year's Giant Screen 101 session includes the following presentations:
2019 Digital Marketing Tools and
Tricks for Exhibitors and Distributors
Presenter: Brian Siddle, Partner Strong Coffee Marketing
look at some of the digital marketing tools and tricks that Strong Coffee is
using to help promote Superpower Dogs that can be applied to all titles.
Included also will be a look at the role that exhibitors and distributors play
in the marketing of a film.
A Global Audit of
GS Pricing Strategies & Structures
Presenter: Paul Fraser, President Blaze Cineworks
new Blaze Cineworks’ survey of GSCA theater members' ticket prices will shine a
light on current GS theater ticket price strategies and structures, and how
they’ve changed since the 2015 edition of this worldwide survey. Since ticket
price data was collected from theater websites, a review of best and worst practices in selling tickets online will be included.
Selling Pandas in Sweden
Borgudd, Marketing Communications Manager and Steering Committee Member, Cosmonova,
Swedish Museum of Natural History
This presentation takes a fresh look at how a giant screen movie
can be launched to drive awareness and interest in a local market. Ms.
Borgudd will share how an exciting blend of
marketing techniques including influencer marketing, a grand-opening night and
third party endorsements, all created a Panda-fever in Stockholm!
in 100 Square Feet/9.3 Square Meters
Presenter: Michelle Duncan, Director, IMAX
Theater Operations, The Tech Interactive
Learn about the keys to success in a tiny concession stand that
services a 300 seat theater including advanced group sales, product choices,
pricing, staffing and space efficiency.
A Unique Media
Approach and Results
Presenter: Julie La
Roche, Director, Business Development, Old Port of Montreal
A Montreal reporter followed Ms. La Roche during GSCA
Conference in Chattanooga. Why? Come and hear the story behind a unique media
We Need to Talk...A Town Hall Meeting on the Giant Screen Industry's Business Models
Moderator: Paul Fraser, Blaze Cineworks
Panelists: to be announced
The giant screen film and theater industry has not experienced
growth in a long while. In fact, some metrics are on a downward trend. It’s
hard to imagine growth returning while we continue to use current models. It’s
time to shake things up. We need to have a brutally honest but constructive
discussion about new models and strategies for each of the major stakeholder
groups—filmmakers, distributors, theaters, and projection system integrators.
This will be a highly participatory session, a town-hall-style
meeting. It will begin with a series of one-on-one discussions between the
moderator and individuals representing each stakeholder sector to illuminate
where we are now, trends, and some ideas for change. Models, insights, and a
speaker from outside the GS industry will be a part of the