Sessions will be recorded and available at no additional cost to registered attendees after the event. Session recordings will be available for purchase for GSCA members who are not registered for the event.
The State of GSCA and the Giant Screen Industry
Presenters: Alan Nursall, Chair, GSCA Board of Directors and CEO of TELUS World of Science-Edmonton; and Paul Fraser, Blaze Cineworks
An opening session providing a state-of-GSCA discussion and results of an unprecedented survey of GSCA members and recently lapsed members, conducted by GSCA and Paul Fraser of Blaze Cineworks. This survey is the first time GSCA has done a comprehensive survey of all our Association's major segments, looking at not only day-to-day issues but also future plans and industry-wide concerns.
Audience Focus, Marketing & Data-Driven Action!
Session Organizer: Diane Carlson, Giant Screen Cinema Consulting
Moderator, Paul Wild, IMAX Victoria, Royal British Columbia Museum
- Revealing Consumer Insights From Visitors and Non-visitors To Drive Attendance
Presenter: Caroline Borgudd, Swedish Museum of Natural History, Cosmonova
From in-depth interviews, learn what drives current visitors to the
giant screen experience and what the barriers are for non-visitors. Gain
fresh and surprising insights about what the biggest competitors to
out-of-home entertainment have in common with the GS experience. These
insights will help you reengage with audiences and invite new target
groups to find meaning from the giant screen experience and provide
encouragement for anyone trying to make the GS experience more broadly
- How Data Analytics Contributes to Programming and Marketing Decision-Making
Presenter: Chris Hurtubise, Marketing Consultant & COSI Team Member
Now more than ever, it will be critical for marketing and theater
managers to use data to not only make smart programming and marketing
decisions but to also work with restricted resources, high expectations,
and a whole different set of variables due to the “new normal.” Most
recently, pre-COVID, Ms. Hurtubise was tasked with providing marketing
analytics for executive staff at the Center of Science & Industry
(COSI) in Columbus, Ohio. In this session she will share how she used
data in her 15+ years of working with COSI's giant screen theater.
- Community Development During Shutdown
Presenter: Lea Silver, IMAX Victoria, Royal British Columbia Museum, Canada
During their shutdown IMAX Victoria produced behind-the-scenes
interviews with giant screen industry leaders, directed at the 20,000
IMAX® Victoria Annual Passholders. Learn how they used data to
determine where creative resources would be allocated during the theatre
closure, how the program performed, and how passholder membership
attendance has performed since reopening. How can online engagement
efforts be used to safeguard consumer loyalty, reinforce giant screen
differentiation, and contribute to organizational sustainability?
Engaging Audiences with Virtual Programming
Session Organizer: Brad Lisle, Foxfire Interactive
Presenters: Cassie Byrd, Michigan Science Center; Janet Ivey, Explore Mars Inc. and Janet's Planet; Derrick Pitts, The Franklin Institute; Tina Ratterman, BIG & Digital; Jessica Rice, Whitaker Center for Science and the Arts; Anna Sterner, Michigan Science Center
During shutdowns and beyond, theaters and distributors developed
innovative virtual field trips, virtual camps, virtual STEM programs,
and new sales models for school/group sales to keep audiences engaged.
These programs also ensure that education continues beyond the walls of
the museum and theater. This session will highlight some of the most
successful programs, as well as how theaters are integrating films with
museum-wide educational programming.
Giant Screen Innovations: Why, How, and When to Use Drones for Aerials
Organized by the GSCA Innovations Committee
Presenters: Michael Daut, Michael Daut Productions; Christian Fry, CVF Productions; Jeff Gaunt, Heliguy
Drone technology has expanded the tool set for shooting more affordable aerials; however, drones are not perfect for every shot, and they come with their own set of challenges and limitations. In this overview, drone specialist and technologist Jeff Gaunt, aka Heliguy, will take us through a primer of best practices when shooting with drones. We will also feature drone shots contributed by various giant screen producers and have a conversation about the pluses and minuses of shooting aerials with drones.
Re-Opening Best Practices and Innovations
Session Organizers: Ryan Holota, Saskatchewan Science Centre; and Paul Fraser, Blaze Cineworks
Presenters: Darren DuRocher, TELUS World of Science-Edmonton; Jackie Mollet, Saint Louis Science Center; Berend Reijnhoudt, Omniversum
Representatives of three theaters will each present a case study on
how they handled their reopening to the public, including highlighting
the innovative ideas that will remain a part of their new normal. Each
case study will address changes to operations, programming, and
marketing. Presenters will share audience feedback and re-opening
results to date. Find out how these theaters have adapted and are
improving the guest journey from time of arrival to exiting the theater.
For consistency and completeness, each theater presenter will follow
the same format. Their goal will be to tell an informative but succinct
story about their experience, with data points, helpful insights, and
advice—each within their 10-minute time allotment. Audience Q&A will
follow the presentations.
New Models for the New Normal
Session organizer: Phil Streather, Principal Large Format
Presenters: Michael Dalton-Smith, Digital Crossing Productions; Paul Fraser, Blaze Cineworks; Bobbi Hohmann, Fernbank Museum of Natural History; Mark Katz, Giant Screen Films/D3D Cinema; Antonietta Monteleone, Cosmic Picture; Aileen Robertson, Cosmic Picture; Matt Rotondo, Cosmic Picture
Fundraising of film production budgets and distribution marketing will become increasingly more challenging in the competitive, post-COVID environment. Investors require ROI, but well-aligned sponsors present a unique opportunity to drive box office and differentiate a film’s support package when in consideration from buyers. In this session, we’ll explore the new approaches for the new realities, not only for producers and distributors, but for theaters too. The session will be broken up into three sections:
- The role of equity investments and sponsorships
- Making sponsorships work for everyone in the value chain
- Are 20-minute versions the future of giant screen or a temporary solution? 8K and TV, what's the story?
Energize Your Marketing Efforts—What You Can Do Now!
Session Organizers: Mary Jane Dodge, MacGillivray Freeman Films; Marlene Janetos, Audience Engagement Strategist
Presenters: John Affourtit, Attentive; Thom Benson, Tennessee Aquarium; Jason Gueits, iHeart Media; Gina Lee, California Science Center; Lauriane Mourdon, Old Port of Montreal; Michelle Personette, Challenger Center; Sue Schenker, iHeart Media; Melanie Simons, Ontario Science Centre; Debra Smul, Discovery Place
Market it and they will come, but with marketing budgets drastically reduced or even eliminated, how do you activate moviegoers and generate theatre attendance? This session will provide tips on new and inexpensive marketing tactics for launching films and energizing the theater. You’ll hear from successful theaters and outside experts about how to make your digital marketing plan more effective, including how to select the best social media channel for various target audiences, reorganize your YouTube channel, email marketing strategies, use mobile messaging to get immediate action, and how to get the most out of Google Analytics to lift search engine optimization and rankings. Remember: marketing is essential for a successful theater. It’s an investment, not an expense.