Marketing Communications Manager and Steering Committee Member
Swedish Museum of Natural History, Cosmonova
Click to watch the short video Caroline provided to support her nomination
Making the giant screen experience matter to a new generation
Caroline has over 20 years of experience in marketing communication. This includes a wide range of creative services, collaborating with and supervising creative staff and producing everything from marketing annual plans, online communication to press conferences.
Since May 2014 she is the marketing communications manager and steering committee member at the institutional theatre Cosmonova at the Swedish Museum of Natural History in Stockholm.
She is a senior communications professional, with a proven track record in a vast array of communication missions. The key highlights of her professional career include:
- Fellowship at the Smithsonian National Museum of Natural History (June-August 2018). Research project revealing drivers and barriers to local relevance.
- Ten years working as a marketing director for the world’s leading pacifier brand MAM; accountability of market shares, portfolio strategy and overall consumer marketing and communication strategy in Nordic region.
- Five years of experience in brand management as a brand manager of the Coca-Cola Company in Sweden. Developing annual brand plans including strategic framework and tactical programs.
- She has a Master of Science from the International Business School, Stockholm School of Economics. (SSE).
In her current position today at Cosmonova Caroline has:
- Turned a downward spiral for Cosmonova, today maintaining solid visitor number at over 200 000 visitors per year.
- Responsible for the execution and implementation of Cosmonova’s strategic plan “2030”.
- Introduced new marketing strategies including influential marketing in content branded projects.
- Launched 20 minutes movies at Cosmonova to broaden the target group and give a point of entry to families with young children.
She is a driven, positive and goal oriented person. Caroline brings a genuine understanding of consumer needs and appreciation of diverse audiences. She represents the hallmark of the Swedish business approach: genuine collaboration skills, transparency and appreciation of diverse audience needs. She is described as visionary, dedicated and smart. Her enthusiasm is contagious.
In addition to being a communications manager, Caroline Borgudd is a gymnastic trainer for children, a dedicated runner and a dog-lover. She speaks English, French and Swedish fluently.
Statement of Purpose
Making the giant screen experience matter to a new generation
I want the giant screen experience to matter to a new generation of both industry members and visitors.
I have never felt more connected to heart of our mission. I have observed our whole industry really coming to life and the will to innovate and challenge current structures has never been greater. I believe working together cross-functionally will make us resilient and successful. Our industry feels more collaborative than ever, and I want to continue to drive this positive momentum forward.
At the end of the day, our industry only matters when it is relevant to its’ members and to its’ global audiences. I am committed to evolving the giant screen experience and making it matter to a new generation of both industry members and giant screen visitors. Acknowledging that our global audiences are eager to support mission-based brands, we have so much to offer moving forward!
During my 15 years of experience in the fast moving consumer goods field, I have acquired the skills to create an audience centric approach to the giant screen experience. By the end day, it is all about understanding why and how our experience delivers purpose and meaning to our audiences. It is all about the value that we can create together as a team.
My goal as a board member will be to drive the exploration of new meaningful ways for the giant screen experience to resonate with our audiences.
I will encourage that the industry drives audience research to help the progression of the giant screen field. Consumer behavior is always the starting point for my discussions.
I believe in leading by example. I will contribute to the pride of the industry by showcasing how we bring value to our visitors at the Swedish Museum of Natural History and our dome theatre Cosmonova.
I will continue to be an advocate for improved data collection among members, acknowledging both positive and negative turns, and celebrating as we make a move forward.
I will contribute to the revaluation of the GSCA finance model and find new ways to generate revenue for the organization.
I represent Cosmonova, a leading European institutional dome theatre, and bring with me the hallmark of Swedish business: genuine collaboration skills, transparency and appreciation of diverse audience needs.
Despite the challenging times, I am energized by so many positive indicators in the industry. This moment is the starting point for real action in our trade and it is a catalyst for change! And we will make be the giant screen experience matter to a new generation of both industry members and visitors!
I bring a genuine understanding of evolving consumer needs. I am a driven, hard working person with lots of energy that I want to share with the industry. I am visionary, dedicated, smart and savvy.
Thank you for considering these ideas.
Vice President, Operations
Saskatchewan Science Centre
Regina, Saskatchewan, Canada
Ryan Holota is the Vice President of Operations at Saskatchewan's most exciting tourist attraction - the Saskatchewan Science Centre and the Kramer IMAX Theatre!
With more than 20 years of experience in management, customer service, technical support, sales, and marketing, he began working in the giant screen industry in 2013. As VP of Operations, Ryan is dedicated to finding the perfect mix of marketing, on-screen programming, and customer service so that visitors to the Saskatchewan Science Centre and Kramer IMAX Theatre develop lasting memories and gain a lifelong love of science and giant screen films.
Ryan oversees marketing for the Science Centre and Kramer IMAX theatre, leads the Visitor Services Team, and manages operations for the theatre, gift shop, and special projects. Ryan is also a member of the GSCA Member Services committee and is joining the Industry Development Committee this year.
Before coming to the Science Centre, he worked in his own writing and marketing consultancy. During these years his main interest was in helping businesses improve communications with their customers, staff members, and all the other people and businesses that they dealt with.
Social media was an early passion, and much of his business was based on the social media skills that he developed; he continues learning and testing to stay near the leading edge of the industry.
Before his science centre and marketing career he worked in management and sales and has a strong background in technical support. He has a very wide cross-section of experience on which to draw, and he is proud of his diverse background and accomplishments.
Statement of Purpose
The moment I saw my first giant screen film I was hooked, and I sought out every opportunity to see new films and explore new theatres. When I had the opportunity to go to work at the Saskatchewan Science Centre in 2013 I was very excited that it also meant that I would be working in the giant screen industry.
Now, I’d like to put my name forth as a Board Member in the Theater category for the GSCA. My goal is to share the things that I have learned over the last several years and to be able to contribute to the Giant Screen Cinema Association, which has been an incredible resource to me. I’m also very excited to continue to learn from the other members of the GSCA and the GSCA Board and Management in order to help advance the industry that I have come to love so much.
Julie La Roche
Director of Business Development
Montreal Science Centre
Montreal, Quebec, Canada
Julie La Roche entered the giant screen industry twenty-five years ago as Director of the IMAX® 3D Theatre at the Old Port of Montreal. In 2000, she was an integral part of the project team who oversaw the expansion of the stand-alone commercial theatre into a major education-based institution, the Montreal Science Centre.
As the Director of Business Development for the MSC and the Old Port of Montréal, her portfolio includes leading strategic development activities, new business initiatives, sponsorships, TELUS IMAX® Theatre and the Montreal Science Centre Foundation.
More than 12 IMAX screens operated by three different organizations now exist in the city of Montréal. Despite the challenging business environment, the MSC’s TELUS IMAX Theatre remains among the top-attended giant screen venues in the world for educational films. Julie’s opinions are regularly sought by producers and distributors in the development of new film projects. Julie’s team was awarded the GSCA’s 2009 and 2016 Achievement Awards for Big Idea and 2012’s Achievement Award for Best Film Launch by a Theatre.
Statement of Purpose
Julie La Roche has been actively involved in the GSCA and its predecessor associations (GSTA, LFCA) for many years. A founding member of the association, she is also a longtime member of the Awards Subcommittee the Co-Chair of the Event Planning Committee and a member of the Governance Committee. As a passionate advocate for the ongoing relevance of the giant screen experience, she seeks to channel her expertise, creativity and leadership to help GSCA members navigate the challenges and evolving landscape of the industry through a third mandate as a Board member.
Director of Marketing
California Science Center
Los Angeles, California, US
Gina Lee is the Director of Marketing at the California Science Center located in Los Angeles. In her role she oversees programming and promotions for a world-class IMAX Theater that attracts visitors locally and worldwide. Gina has over 10 years of experience executing creative film marketing campaigns.
Having served multiple marketing roles within the Science Center, she has a keen understanding of what it takes to formulate and execute a marketing campaign at all levels including creative development, target audience selection, content deployment and data analysis. She is an ardent fan of harnessing social media and other digital communication platforms to connect with consumers. Mentored by industry veteran Joe DeAmicis, she also has a deep understanding and appreciation for traditional media and fostering strategic partnerships to reach new audiences.
Driven by her passion for science, she strives to embody the Science Center mission to stimulate curiosity and inspire science learning through her work and leave a lasting impact on all visitors.
Statement of Purpose
My name is Gina Lee and I am honored to submit my application for a two-year position on the Giant Screen Cinema Board of Directors.
Having spent many years with the California Science Center I have been fortunate enough to have worked on many marketing campaigns from the ground up. In July 2019, I managed a successful cross-functional marketing campaign for Apollo 11: First Steps Edition. The Science Center hosted a one-day event to celebrate the July 20th moon landing featuring free activities, interactives and special guests. To add to the day’s array of stimulating attractions, I was able to secure a local prominent radio personality and his co-host to broadcast live from the event. The broadcast generated additional promotions for the one-day celebration and the film leading up to the event and it was a fantastic opportunity to highlight the Science Center’s mission by having two of our curators join the broadcast. Not only did the curators address the impact the historic landing had on science learning, but they were able to discuss the importance of the film and how it relates to our exhibits and mission overall. This interview along with a paid digital advertising campaign generated additional excitement around the film and contributed to sold-out shows that day. I share this example to highlight my commitment to think outside-the-box, integrate various media platforms and collaborate interdepartmentally to market our films in new ways to reach our audiences. (And it was executed on a modest budget!)
I firmly believe in the power of community and collaboration to foster creative ideas and meaningful discussions. During GSCA Virtual 2020, I was pleased to present my Apollo 11 findings during the “Energize Your Marketing Efforts” session because I understand that exchanging ideas and sharing best practices inspires innovation and elevates the giant screen brand, which ultimately benefits all members. As a member of the Board of Directors, I want to help nurture a community that encourages GSCA members to continue sharing ideas, think creatively when developing campaigns and embrace latest digital trends and platforms as affordable and effective tools to connect with audiences.
To me, the most rewarding part of my job is knowing that our theater visitors have been touched by our films in a way that leaves a lasting impact. Whether it’s swimming through a sea of stars or peering into a searing crater of lava, I believe that the giant screen transports viewers to far regions of the universe in ways that cannot be achieved through other formats. And I am proud to be part of this community that strives to elevate the giant screen experience.
Thank you for considering me to join this diverse group of storytellers, innovators and mission-driven leaders.
Kia Ora!* New Zealand born and still a proud "Kiwi,"’** I have lived in Australia since 1999 and in that time have amassed more than 20 years of experience in the Giant Screen cinema exhibition industry.
My love of the Giant Screen began with a Duty Manager role at IMAX Brisbane, which I started soon after arriving in Australia. Within a year I was promoted to Operations Manager and the following year was asked to transfer to IMAX Melbourne, a much busier theatre in Australia’s cultural capital. IMAX Melbourne is located within the Melbourne Museum complex and, at the time, was separately owned and operated. Following the sale of the theatre to the Museum in 2006, I was promoted to General Manager and became responsible for the strategic direction and commercial success of the theatre.
Residing within an institutional setting but with a revenue-generating imperative, IMAX Melbourne operates as an individual commercial business unit. This commercial independence has given the theatre flexibility to react and adapt according to the changing competitive landscape and consumer demands.
I actively spearheaded our theatre’s transition to digital technology, firstly via the interim IMAX Xenon system in 2013 and then to IMAX’s new GT Laser projectors in 2015. At the time, the 5th IMAX Laser system in the world and the first outside North America. During this period, I also planned and oversaw the refurbishment of the theatre and foyer areas.
With a commercial focus on the content that we screen, our ever-evolving programming has been incredibly successful, with yearly admissions averaging 240,000 and box office revenue regularly exceeding AUD $5.5M (USD $4.0M). We are proud to offer a diverse and exciting range of content that tops over 70 unique titles per year, helping us keep front-of-mind and relevant in the competitive market in which we operate.
Working within an inspiring and dynamic industry ensures there is always something new around the corner. Even the devastating impact brought about by COVID-19 has provided an opportunity for growth. With IMAX Melbourne currently closed, I’ve been able to achieve something I’ve wanted to do for 20 years – learn how to lace and operate our 1570 projector, conveniently ahead of our eventual reopening with TENET playing in that format. Who says you can’t teach an old dog new tricks?
Statement of purpose
After two decades of working in a business and an industry that I love, I now have the knowledge, experience and passion for the Giant Screen to make a significant contribution to the GSCA Board. The GSCA has been integral in guiding our industry through many challenging periods and has played an important role in the success of IMAX Melbourne. I would be honoured to help the GSCA Board continue this important work into the future.
I am commercially driven but also have a strong understanding of institutional and mission imperatives. With external funding sources likely to be under increased pressure in the future, I believe the need for a commercial focus on everything we do is increasingly paramount.
I am driven to try new approaches within our industry, continuously pushing the boundaries of what we can do, and how we can do it. I am passionate about using alternative content programming to complement traditional programming streams. I believe this is an important tool to leverage our point of difference in the ‘out of home’ entertainment marketplace and will help us stay relevant to existing audiences, whilst creating opportunities to forge into new markets.
I have a strong passion for visitor experience, with a belief that every visitor touch point is critical. We have seen high interest and demand for creatively packaged broader consumer experiences and I believe this is another area of opportunity for our industry in the future.
I welcome the opportunity to combine my views and ideas with the passionate people that form the wonderful GSCA family, supporting and assisting GSCA members as we seek to navigate a successful future for our individual businesses and the industry as a whole.
*Kia Ora is a Maori (indigenous people of New Zealand) greeting used to say hello, goodbye and thank you.
**A kiwi is the national emblem of New Zealand and is a
nocturnal flightless bird found only in that country.
President and CEO
TELUS World of Science-Edmonton
Edmonton, Alberta, Canada
Alan Nursall is the President and CEO of the TELUS World of Science – Edmonton. He joined TWOSE in January, 2014, following a 23-year career at Science North and seven years running his own company.
TWOSE is a multi-disciplinary science centre that features not one, but two giant screens: an IMAX-brand 3D laser projection flat screen theatre, and a recently renovated 23-metre planetarium dome, featuring a 10K projection system supplied by Sky-Skan.
He helped launch Science North in 1984 and served as Science Director from 1999-2007, responsible for the science experience at Science North and its companion facility, Dynamic Earth.
Nursall started NEXT Exhibits, Inc., in 2007, creating exhibits, shows, and other experiences for science centres and museums.
At TWOSE, he is leading the development and implementation of the Aurora Project, a $40-million renovation and expansion.
He is currently Board Chair of the Giant Screen Cinema Association. He is also serving on the Board of Directors of Canadian Association of Science Centres.
For 22 years, he hosted a weekly science segment called the Alan Nursall Experience on Discovery Canada’s national science and technology show, Daily Planet.
Statement of Purpose
GSCA is a special organization in that it is completely vertically integrated – it represents all facets of the industry, from the conception of ideas to the final delivery of those ideas realized in a format designed for maximum impact on its audience. Having all those voices together in the same Association is a source of strength and honesty. It brings the many stakeholders together.
But it also imposes a great responsibility on the Association. While we are all pursuing the same outcome, having many different stakeholders means there are many points of view and a wide variation in priorities.
The success of the GSCA will be determined by its ability to unify those varying priorities in the pursuit of success for all its members, regardless of where they fit in the production process.
At the end of the day, we all require engaged audiences who want the giant screen experience. To that end, in serving its members, the GSCA needs to provide:
- Strong communication with experts outside the industry who can help us better understand audiences, markets, and change.
- Practical workshops for members that focus on building professional skills at key points in the production and delivery chain.
- Shared evidence and experience that helps all Association members grow, adapt, and succeed.
I am committed to the success of GSCA members and I feel my experience can support GSCA’s role in delivering that success.
Director of Global Sales
MacGillivray Freeman Films
Laguna Beach, California, US
Currently serving as Director of Global Sales for MacGillivray Freeman Films (MFF), Patty oversees global theatrical and ancillary distribution of all MFF content including distribution acquisition of content on behalf of the company. In addition, Patty has worked closely with the MFF Business Development team to support the procurement and execution of investment, sponsorship and brand partnerships. After starting her career in publicity and promotional roles for Hollywood studios including MGM / United Artists and Orion Pictures, Patty spent several years at IMAX Corporation during their transition to a Hollywood film distributor. Since joining the MFF team in 2000, she has helped develop brand and custom film partnerships with the likes of Coca-Cola, Kohler, Teva, Holcim, Pacific Life, Warner Bros, IMAX Corp, World Wildlife Federation, Brand USA, the Marine Corps Heritage Foundation, CNN and more. Patty graduated with a degree in Broadcast Journalism from the University of Southern California and has enjoyed working closely with museum partners, filmmakers and multinational brands around the world to develop and implement massive projects and campaigns.
Statement of Purpose
As a 15+ year veteran of the giant screen industry, I am passionate about how our films and educational outreach programs have a powerful impact on all those we reach. I believe that seeing a giant screen film in the trusted hallways of our world’s most prestigious museums and science centers is one of the most meaningful educational experiences we can offer. The collegial spirit of our industry is what drives us to continually pursue change for the better. I am eager to work alongside my industry peers to continually strive to further the goals of our industry and organization. I believe what we have to offer people is special and meaningful, and we need to work to ensure that we maintain the highest standards of filmmaking and projection.
Vice President of Sales and Marketing
Toronto, Ontario, Canada
For 12 years Amber has been a highly valued member of the SK Films team and the Giant Screen community. Excellence, creativity and fun are her trademarks as the VP of Sales and Marketing, which is shown in her innovative, award-winning work, for titles like Volcanoes, Backyard Wilderness, Amazon Adventure and Flight of the Butterflies which won SK the Giant Screen Cinema Industry’s award for Best Marketing by a Distributor.
She oversees and develops all of the marketing and distribution strategies for SK’s IMAX/Giant Screen films and leads a strong sales and distribution department, providing premium films to our clients around the world. Amber also works closely with in-house and outside contractors in the creation of digital media assets and extensive educational programs to support and leverage SK’s Giant Screen releases.
Statement of Purpose
Our industry is being challenged like never before with COVID-19 and I would like to be a part of the change and support a collaborative process that can lead our giant screen cinema network back to a sustainable future.
With my 12 years of experience in the business, I think that I can bring a fresh perspective to the challenges that lay ahead and can help the GS cinema business through this transitional period. I would like to work alongside the other industry leaders on the GSCA Board of Directors to help support our industry through this unprecedented time.
I got in to this business because I believe in the transformative power that these films can have on people and children. I hope that through our large format films, we can continue to promote a greater understanding and knowledge of science, space, history and nature.
Should I be selected to sit on the GSCA Board of Directors, I will endeavour to represent the interests of distributors and that of our clients with integrity and enthusiasm.
Oceanic Research Group Inc.
North Reading, Massachusetts, US
Jonathan Bird is a filmmaker specializing in natural history documentaries, with a particular interest in underwater cinematography. He has won eight Emmy Awards for his television work. He is the host and producer of the successful family-friendly underwater science/adventure series Jonathan Bird’s Blue World, which originally aired on PBS for 4 seasons. It is currently airing on over 20 television networks around the world , and on YouTube, with nearly a million subscribers. It is the most widely-viewed underwater-themed program in the world, and used in thousands of classrooms (with free accompanying teacher study guides and lesson plans) to teach marine science and ESL.
Jonathan’s first giant screen film, Space School, was produced for the fulldome theater market in 2014, distributed by Sky-Skan and Evans & Sutherland. His second, Ancient Caves, is distributed by MacGillivray Freeman Films. He is currently in post production on Astronaut: Ocean to Orbit. He is also in co-production on two films with legendary giant screen filmmakers Howard and Michele Hall, as well as consulting on post production for MacGillivray Freeman’s Ireland.
Jonathan is recognized within the giant screen industry as an expert on production for dome screens. He has recently opened his own post production facility in the Boston area, specializing in giant screen post. He has been a member of the GSCA Innovations Committee (formerly Technical Committee) for over 3 years.
Jonathan is the youngest inductee of the Scuba Diving Hall of Fame, and a
member of the Wyland Ocean Artist Society. He has a BS in Electrical
Engineering, an MS in Ocean Engineering, and taught television
production as an adjunct professor at Art Institute of Massachusetts for
five years. Before that he was RF engineer for Raytheon, designing
missile-defense radar systems. He is married to an adorable doctor and
has two children in high school. Zach is not one of them.
Statement of Purpose
My first trip to a GSCA conference was filled with trepidation. I imagined a secretive “old boys club,” hostile to new talent--conspiring to reject them, and limit competition.
What I found was quite the opposite. At every turn I found myself welcomed. People offered me valuable advice on all subjects from technical to marketing, budgets to distribution. I came away from my first GSCA meeting feeling like part of the giant screen industry, not an outsider. After a few more meetings, I had real friendships with many people in the industry. I found myself looking forward to the next meeting not just to see the new films and promote mine, but also to see everyone. As time has gone on, I have joined committees, given a technical presentation, and had the great fortune to go up on stage to introduce my own film, which seemed forever in the making. I have celebrated with other filmmakers--now friends--upon the release of their films. I have partied with several rival distributors at one time—distributors who in any other industry would be fiercely competitive, if not totally hostile to each other. I’ve never seen it anywhere else. The entire culture of the GSCA is so far removed from my experience in the macho dive industry and the cutthroat TV world.
So my main goal as a member of the board of directors of the GSCA would be to make sure this ethos doesn’t change. I have a few ideas for the organization, but they are pretty minor in the big scheme of things.
As costs of production come down and more films are produced, the GSCA will always be valuable for marketing those films to theaters, and of course giving theater directors a chance to see films they may want to show. But the GSCA is also a very valuable resource for filmmakers. Filmmakers will never make a second film if the first one can’t make any money. Giving independent filmmakers the chance to talk to each other, meet the distributors and learn the business is a key part of GSCA’s role in keeping the industry healthy.
It is unlikely that I would be a giant screen filmmaker without the GSCA. My connections and knowledge that came from the GSCA were absolutely critical in my success, from finding a distributor, and learning the industry, to technical requirements, and of course learning from the experience of others. I feel very much a part of the GSCA community and it would be an honor to serve on the board of directors to keep this fine organization moving forward.
White Mountain Films
Holderness, New Hampshire, US
Keero Birla is a Canadian documentary producer / director with a broad range of work, from award winning documentary and Imax® films to factual/ lifestyle / reality television series. He has led crews all over the world, from the Flaming Cliffs of Mongolia to the mangrove forests of India, often in challenging circumstances, to produce spectacular projects that explore our world through science, environment, economics, cuisine and culture and the natural world.
His latest project, feature documentary Tiger Tiger, directed by acclaimed American director George Butler and executive produced by Frank Marshall, filmed in the remote Sundarban jungles of India and Bangladesh, won the Warner Prize at the Environmental Film Festival, Washington DC.
Keero has led crews across the Mongolian desert and through the Himalayan foothills in the Giant Screen documentaries Dinosaurs Alive 3D and India: Kingdom of the Tiger. Keero has written, produced and directed the SG short Flight Without Wings for the Dubai Imax Theatre, which celebrates the richest horse-racing competition in the world. As a Director, Keero has excelled at working with factual content to create 150+ hours of popular television, in science, business, lifestyle and cooking genres.
Statement of Purpose
Thank you GSCA Board for your kind consideration. I have been in the GS community since 2001 - when I first served as writer / line producer of India: Kingdom of the Tiger. Since then I've been fortunate to work on a number of films, including Bears, Lost Worlds, Dinosaurs Alive, Flight without Wings, and the upcoming Tiger Tiger.
I am an ardent advocate of the format and hold great pride in telling stories in the finest image quality possible - and presenting them in the most prestigious museums and science centers in the world. As a producer, I know our audiences appreciate sophisticated storytelling, with great images, visual effects, sound design and a masterful score. Together with distributor and theatre partners, our role is to deliver terrific films that can educate, inspire and entertain for years to come.
I have continued to be impressed by the GS community and its spirit of partnership and camaraderie - a spirit that was clearly evident in the recent GSCA Virtual conference two weeks ago. I was very impressed with this event - making me excited to see how we are all adapting and evolving to the challenges presented not only by the pandemic, but in what has become a shifting entertainment landscape.
It is my sincere hope that my contribution to the Board might help to find new ways to broaden the reach and impact of our work.
Santa Monica, California, US
Christian Fry brings a unique background to film and television production having grown up in the worlds of advertising and visual arts. His father worked for thirty-five years as successful freelance advertising photographer and his mother enjoyed a career as an accomplished fine art photographer. From his earliest days Christian reveled in the world of images and the stories they tell.
Christian has been producing/directing documentaries for over 15 years. He co-wrote, produced and directed the 2012 Giant Screen/IMAX film, “Air Racers 3D” (Pretend Entertainment/3D Entertainment), produced the 2003 film, “Deadly Sounds in the Silent World” (Winner, Best Short, Jackson Hole Wildlife Film Festival), was one of the producers on the 2018 release of “Planet Power” (N3D Land and Pascal Vuong) and is currently in development on two new films for the Giant Screen.
Actively involved with the GSCA, Christian is presently serving on its Board of Directors as Secretary and serves on two committees, including co-chairing the Innovations committee and chairing task forces on Drones and Production and Post-Production Workflow (P3W). He is a PADI Master SCUBA Diver Trainer and an instrument-rated private pilot who owns a vintage 1948 Navion and serves as the President of the Santa Monica Airport Association, working to save Santa Monica’s 100 year-old airport from redevelopment.
Statement of Purpose
During these unprecedented and challenging times, I am delighted to see our industry coming together as a community like never before.
As we all move into this new chapter for institutional filmmakers and exhibitors, I believe there will be unique opportunities for all segments of our industry to work together to evolve and refine our business models. This “pause” in our business has presented all of us with time to re-evaluate our place in the GS landscape. Armed with a deeper understanding of our individual businesses and the truly symbiotic nature of our industry, I look forward to being a part of our collaboration and collective efforts to “build back better!”
I would be honored to continue serving on our associations on Board as a production category member. I will continue to champion the highest standards of digital production as a critical element of the industry and will support our filmmakers in creating powerful and entertaining films.
Thank you for your consideration.
North Attleboro, Massachusetts, US
Watch the short video Brad Lisle provided to support his nomination
Brad is an interactive media producer/director with a passion for making science exciting and understandable to audiences worldwide. In 2000, Brad founded Foxfire Interactive to create learning experiences delivered via the web, mobile, multi touch installations, digital domes and IMAX/giant screen theaters. Clients range from WGBH and Novartis to a variety of museums and science centers around the world.
Brad recently served as producer and co principal investigator for the NSF-funded Global Soundscapes Project, targeting middle school students and focusing on the science of sound and the emerging field of soundscape ecology. Project components include an interactive theater show that combines a live presenter with the IMAX/giant screen experience.
Early in his career, Brad was a science educator at Boston’s Museum of Science, where he gave presentations on topics ranging from lightning to porcupines.
Statement of Purpose
If elected to the GSCA board, my purpose will be to help:
- devise new strategies to keep the GSCA relevant and meaningful for ALL current and prospective members during the pandemic
- develop new sources of income to maintain GSCA’s financial stability during the pandemic
- brainstorm a strategy for GSCA’s post pandemic future
What fuels my statement of purpose? I fell in love with giant screen films when I was a teacher at the Museum of Science in Boston more than 30 years ago. Back then, I dreamed that someday, when I gained the expertise and experience, I would produce a film of my own for some of the largest screens on Earth. My dream recently came true with the production of the Global Soundscapes Show (funded by the NSF)… and the GSCA played a BIG role in helping me get there! GSCA staff and members have always been generous with their time, feedback, advice, networking opportunities, and more! This generosity over the years has now inspired me to give back and help the GSCA reimagine how it can best serve its members during the pandemic and beyond.
Toronto, Ontario, Canada
Tyler Mifflin began working for SK Films (based in Toronto) over 12 years ago but his love of the Giant Screen medium and its immersive power began at a young age when he went to see his first Giant Screen film at the Ontario Science Centre. It had an immense impact on him, but little did he know it would eventually change his life considerably by bringing him to places he only dreamed he could travel to, and introducing him to an incredible diversity of wildlife that filled him with boundless curiosity about how the world works.
This passion led Tyler to become a documentary filmmaker (despite his parents’ warnings) who has since produced, directed and filmed on numerous projects in over 35 countries. Tyler co-created and co-hosted four seasons of the award-winning eco-adventure documentary TV series The Water Brothers, which explores the world’s biggest environmental challenges and solutions. Tyler is an integral part of the team at SK with a strong background in production and has a passion for creating engaging educational content. Tyler has worked on numerous award-winning Giant Screen films including; Flight of the Butterflies, Amazon Adventure, Backyard Wilderness, Volcanoes and Wings Over Water. He is grateful for the excellent mentorship, training and advice he received from veterans like Jonathan Barker, Myles Connolly, Daniel Ferguson, Toni Myers and Wendy MacKeigan. As the Managing Director of SK, he works with the team to help oversee the strategic direction and growth of the company, through the planning and implementation of creative strategies and partnerships. Tyler is an avid world traveller, scuba diver, drummer, environmentalist, public speaker and science communicator. He is a graduate of the University of British Columbia with a major in Film Production.
Statement of Purpose
The impact that giant screen films had on me at a young age were enormous; they helped inspire my love of the outdoors, travel, wildlife and science. I am applying for a position on the board because of the great respect I have for the medium, my desire to help grow the association and increase the impact our films have on the world, especially on youth. I have had the incredible opportunity to learn firsthand the constant challenges that come with not only producing a giant screen film, but marketing and distributing one as well. I know how important teamwork, good communication, and testing are to successfully bring these projects to fruition. I have experience in many areas from story development, financing, contract negotiations, script writing to pre-production, production, post-production (colour, VFX, sound, 3D conversion), as well as marketing a film (to theatres and audiences), social media outreach and general educational outreach. I feel this broad experience will assist me in my role as a board member, because I understand the challenges and demands that producers and stakeholders face in our industry.
The current pandemic situation is testing our industry like never before. If elected, it would be my intent to help my fellow board members develop innovative strategies and partnerships that will help the industry evolve and reignite our audiences love of giant screen films. I have worked with many of the current board members in various capacities and I would be excited for the opportunity to work with the leaders of the giant screen community to help not only ensure the films our industry produces are of the highest quality both technically and story wise, but to assist our theatre and institution members with ideas and approaches to marketing the tremendous positive impacts our films have on the lives of everyday people, particularly young minds as the leaders of tomorrow. I believe there are silver linings to the downturn in the industry and I view our current situation as an opportunity to pivot and reset some of our ideas on the how to sustain and even grow the industry.
The health of the giant screen industry has always been a priority for SK. As a relatively new member of the GSCA, I hope I can bring a fresh perspective and energy to assist in developing ways to rebound from the decline in audience numbers that we have seen over the last decade. I look forward to this possibility.
Thank you for your time and consideration.
Other Related Businesses
St. Petersburg, Florida, US
Watch this short video Paul has provided supporting his nomination
Paul is president of Blaze Cineworks, a consulting and project management firm specializing in business development, planning, and research for immersive theater and other out-of-home experiences: domes and flat screens, and Virtual Reality, for museum and commercial sectors, and all functions—exhibition, production and distribution. Blaze helps develop giant screen and fulldome films through planning and executive production services, and handles content licensing assignments. A Blaze specialty is guiding museum-theater and planetarium clients, as owner’s rep, through business planning for, and ultimately the acquisition of, new digital display systems. Prior to launching Blaze in 2006, Paul held newly-created positions and C-level roles whose mandates were to develop a new business. Between 1986 and 2000, Paul led GS theater and then GS film & theater divisions at IMAX Corporation and Ogden Entertainment, respectively. Paul gained strategic marketing acumen early in his career, as a brand manager at Procter & Gamble. See www.BlazeCineworks.com/about.
Statement of Purpose
This is a critical time for the GS industry and this Association. The GSCA needs to be prepared to reinvent its services and the way they are delivered to members, and possibly to reorganize in some fashion. This will take leadership, new ideas, good information, consensus building, financial acumen, and probably some frank discussions and tough decisions. New and returning and Board members will need to be engaged as no other past Board has ever been.
In other words, we’ve entered a period of CHANGE, and I’m up for it!
My many years’ involvement in the Association has shown an ability to not only generate new ideas, but a willingness to donate my time and energy in leading new initiatives and doing the work.
For the 2021 Board term, I see these priorities for the Association:
- Secure the financial viability of the GSCA with the right mix of services and fees
- Expand and innovate external communications
- Expand info-sharing among and for the benefit of all the GSCA’s four membership sectors
- Be a catalyst in building consensus around changes to the GS business model
- Set the stage for new growth in membership
My volunteer work for the GSCA has been considerable and varied. I served on the Board in 2012-13. I co-chaired the former Professional Development Committee, and more recently I’ve been active in the Event Planning and Innovations Committees. I have been a presenter or moderator at virtually every GSCA annual conference over the past 10+ years, always with the goal of providing members insights and analysis they can use. For the recent GSCA Virtual event, I contributed ideas (e.g. event theme, session types), key contacts (e.g. one of the keynote speakers, the outsourced event producer), and I led, co-led, or participated in three of the Learning Sessions, including the State of the GS Industry session for which I managed the GSCA’s ambitious summer 2020 survey.
With experience in all facets of the global GS industry (theaters, distribution, production) spanning 30+ years, and as an independent expert of virtually every digital projection system type, I will bring constructive and balanced insights to the Board of Directors.
Thank you in advance for your support. Please don’t hesitate to contact me, email@example.com or 203-292-5745.
President and Co-Founder
Burbank, California, US
Rick Gordon is President and Co-founder of RPG Productions.
RPG provides production and post-production services for giant screen motion pictures, theme park shows, and television.
Rick’s has supervised post-production for over sixty giant screen projects, including both 2D and 3D films. Clients include Walt Disney Pictures, National Geographic, K2 Studios, Giant Screen Films, SK Films, Destination Cinema, Discovery Channel, and Sony Classic Pictures. Recent giant screen credits include:
- Dinosaurs Of Antarctica (Post Production Producer)
- Back From The Brink (Post & 3D Supervisor)
- Ancient Caves (Post & 3D Supervisor)
- Extreme Weather 3D (Co-Producer)
- Dream Big (Digital Post Supervisor)
- Journey To Space 3D (Co-Producer & Visual Effects Supervisor)
- Titans Of The Ice Age 3D (Co-Producer & Post Supervisor)
- Mysteries Of China (Post Supervisor)
- Living In The Age Of Airplanes (Giant Screen Post Supervisor)
- Aircraft Carrier (Post Supervisor & 3D Producer)
- Mysteries Of The Unseen World (Post Supervisor)
His work includes Post Supervision for two Academy Award nominated films: Amazon and Special Effects.
Feature length giant screen credits include:
- Walt Disney’s Beauty And The Beast, The Lion King, and Treasure Planet
- James Cameron’s Deepsea Challenge
- National Geographic’s The Wildest Dream and U2-3D (concert film)
- Studio Canal’s Fly Me To The Moon and Around The World In Fifty Years
Rick served as Coordinating Producer and Sequence Director for A&E’s series First Flights, starring Neil Armstrong. He also produced all video programming for NASA’s Space Center Houston visitor center.
Themed entertainment work includes Universal’s Spiderman: The Ride, Terminator-2 3D, and Poseidon’s Fury, Ferrari World’s Viaggio in Italia, Knott’s Berry Farm’s Mystery Lodge, and World’s Expo shows like Rainbow War (Academy Award nominee), Roboshow (film/live show), and Postcards (circlevision).
Rick has previously served on the Board of Directors for the Giant Screen Cinema Association (GSCA), and the Board of Directors of the Large Format Cinema Association (LFCA).
Statement of Purpose
I believe that giant screen films and theaters present the greatest visual medium in the world, and the GSCA must be dedicated to entertaining, enriching and exciting learning experiences. As such, I care deeply about the health and growth of our Association, more urgently now with the disruptions caused by the Covid-19 pandemic. We must work diligently and creatively to ensure that the GSCA and their important mission continue into the future.
Having served as a Board member for both LFCA and GSCA, I have been a part of a numerous initiatives and programs designed to help bolster our industry. I have been active in helping to create technical presentations created by GSCA as part of our continuing education mission. Having worked on more than 60 giant screen films, both as a post-production supervisor and co-producer, I experience the hopes and concerns of both filmmakers and other post production entities, and represent them vigorously in my roll on the Board of Directors.
In short, I feel a personal mission to keep our organization growing and building on the work of the past – ever friendly, informative and open to new people and ideas.
Chief Quality Guru
Los Angeles, California, US
I am the co-founder of IMAX POST/DKP Inc., an IMAX subsidiary since 1988. Originating in Toronto, Canada and based in Los Angeles, CA, since 1997, the company has been involved in the post-production of 400+ large format films released in the 1570 film, digital and IMAX with Laser theatre network worldwide over the past four decades.
I am proud to serve on the GSCA’s Executive Committee, Event Planning Committee and to Chair the Board’s Governance Committee. I may be best known to you as the host of the biannual Films in Production and Projects in Development sessions. Partnering with the GSCA to prepare and present this content on an ongoing basis has kept me in touch with trends in our industry and knowledgeable about the content pipeline and its producers. I was thrilled to receive the GSCA staff’s Big Shoe volunteer award for this ongoing contribution.
In these uncertain times I am committed to collaborate with GSCA Board, membership and staff to continue reimaging the GSCA to meet today’s unique challenges. Increased virtualization, more frequent events with expanded professional development opportunities to continue GSCA’s growth and development will all be key to the association’s continued success, broadening relevant offerings to the members.
I am honored to have recently been elected Executive Vice President of the Society of Motion Picture and Television Engineers (SMPTE) and was elevated to Life Fellow membership in 2019. I have previously served as SMPTE Finance VP; Sections VP; Hollywood Region Governor and Hollywood Section Chair of over 1,000 members. A 2008 SMPTE Citation for Outstanding Service to the Society recipient, I have written and produced many Honors and Awards gala events, served on multiple award selection committees, the 100th anniversary Planning Committee and as a Student Film Festival juror for SMPTE and the Academy of Motion Picture Arts and Sciences.
In 2019 I was honored to be awarded the Advanced Imaging Society’s Distinguished Leadership statuette as a growth catalyst in the industry’s collective success.
By sharing this extensive industry volunteer experience with the GSCA I believe we are a stronger association, able to build on the strategies and learnings of peer organizations.
Keenly interested in the art of cinema and cutting-edge emerging technologies I am a proud member of the Academy of Motion Picture Arts and Sciences and an Associate member of the American Society of Cinematographers.
I hold a BA in Psychology (McMaster University), a M.Ed. (University of Toronto) as well as Board Directors Education Certification from UCLA’s Anderson School of Management that has been instrumental in honing my leadership skills and preparing me to serve effectively as a Board Director on your behalf.
Thank you in advance for your support and your personal ongoing volunteer engagement that are the GSCA’s strength and our future!
Statement of Purpose
I have a keen interest in continuing to represent you on the GSCA Board where I am proud to currently serve as a member of the Executive Committee, Event Planning Committee and Chair of the Governance Committee.
My decades-long, specialized large format experience, industry-wide involvement with emerging technologies, and deep understanding of the large format industry dynamics provides me with a perspective and the experience needed to forge the next iteration of the industry’s only member association that supports our community of exhibitors, content producers, educators and technologists.
I am dedicated to keeping the GSCA vibrant and relevant through my ongoing participation in several broader industry associations and collaboration with colleagues around the world.
As a serial entrepreneur, I believe the GSCA needs to think and behave like a start-up, again, at this point in its lifecycle in order to survive and, hopefully, thrive. The COVID-induced limited resources of the association and its members mean we will have to be ultra-efficient and strategic in our planning – and not be timid about exploring new paths, realizing we will likely learn more from our failures than our past successes. The GSCA members have a tremendous breadth and depth of skills and experience in this industry and beyond. By collaborating, with the common purpose of strengthening the industry for all, we will succeed and persevere through the inevitable bumps in the road that will require rolling up our sleeves and intensive effort on all fronts.
It is important to me to keep up to date with emerging technologies, learning how to blend the best of those technologies with more traditional large format techniques for the optimal on-screen out-of-home entertainment experience, with maximum differentiation, at the best value.
As a former educator, I understand how the unparalleled quality and curiosity-provoking engagement of the giant screen experience contribute to the enrichment and entertainment of this story-telling medium and how those experiences have the power to make a lasting impression on a visitor. What a fantastic opportunity to make a difference and rise above the common denominator of ubiquitous screens and our ever-decreasing attention spans.
Following many years as a GSCA Board director, in 2013, I completed the intensive Directors Education and Certification program at UCLA’s Anderson School of Management. I believe my extensive Board experience and this additional training, focusing on current responsibilities of Board directors and officers, is valuable to the GSCA Board as we continue to face the industry challenges to profitably maintain and attract new audiences with a strengthened value proposition in these uncertain times.
I welcome your comments and suggestions at any time and look forward to the opportunity to represent you by continuing to serve on the GSCA Board for the 2021-22 term.
Joanie Vandenberg Philipp
Business Development Manager
Flying Fish Exhibits
Charlotte, North Carolina, US
I am a true believer of this industry, I feel that museums, attractions and the numerous industries that support them are in precarious times with the pandemic. I think now more than ever we need to work on strengthening the value of GSCA, now is the time to be nimble, and open to new opportunities. The board will need to dig deep and focus on the evolution of this organization to meet the needs of our members in this fast changing future.
I am passionate about the mission of informal education. Giant Screen Experiences are a powerful vehicle in the delivery of incredible inspirational and educational content for our communities. It also allows access to individuals who would not be able to experience or visit these amazing destinations, be they the inside of the human body, the depths of the oceans to out into space, and experience far off lands. The films allow museums and educational institutions to explore varied content that would be impossible to effectively deliver in a standard exhibition experience. It provides a truly immersive experience for the computer visualization of complex theories of science, engineering and nature. I think the film experience is a superb story teller which contains knowledge, excitement, emotion, inspiration and mystery. These components make for a successful, memorable learning experience.
I am a multi-talented leader with over 36 years of experience in leadership, management, exhibit development and educational programs in the field. She has built strong teams that deliver results by aligning strategic vision, operational goals, with substantial focus on quality of programs, exhibits, theatres, facilities, customer satisfaction, relationship management, and return on investment. With a solid reputation for bringing projects to fruition on time and within budget.
I thrive off working with diverse teams together and accomplishing the goals and objectives of an initiative. I am asking for your vote for the Giant Screen Cinema Association Board.
Vice President Sales and Marketing
Burbank, California, US
Christian Straub is VP of Sales and Marketing at Fotokem specializing in Large Format and Restoration. He takes pride in providing filmmakers with the best film and digital post production experience. Prior to his tenure at Fotokem, Christian spent 12 years at IMAX Corp, where he acquired valuable experience working on numerous large format IMAX documentaries and feature films.
Christian’s main role at Fotokem is to provide clients with detailed and accurate workflows, timelines, and costs through to completion. He follows each project through the full post pipeline to ensure a clear understanding of the objectives for all involved at every stage of the process. He recently supervised lab post-production services on the 65mm-sourced feature film ‘TENET’.
Since Christian attended his first GSCA conference in 2007, he was immediately impressed and inspired by the event and its members. Christian has since been involved in various roles with the preparation of content for GSCA conferences. He is currently on the GSCA innovations committee and hopes to continue for many years to come.
Christian is hopeful for the future of GSCA and the community, with all the challenges before us, and would like to contribute by being a member of the GSCA board of directors.
Christian lives in Los Angeles, CA with his wife and two children.
Statement of Purpose
The first GSCA conference I attended was in March of 2007. I was impressed with how a community of large format filmmakers, exhibitors, manufacturers, producers, and distributors could come together to share experiences, regardless of whether they were successes or failures , in an effort to ultimately help the entire community. It’s in that spirit that I would like to join the GSCA board of directors.
Today’s world is a lot different than 10 years ago. Whether it be technology, the climate, the market, or even a pandemic, we need to remain informed and in front of this rapidly changing world in order to help GSCA with ongoing and developing challenges. I am hopeful that GSCA can and will find ways help the community with the challenges we face today and will face in the future.
Please consider me for the GSCA Board of Directors.