In this document library, you will find PDFs of presentation materials from the following professional development sessions offered at the GSCA 2007 International Conference in Vancouver:

GSCA New Members Workshop: An Insider's Guide to Giant Screen Success
A giant screen boot camp for beginners and a state-of-the-industry discussion for seasoned professionals. The session introduced tools of the trade that the pros use. GSCA’s highest rated session every year.

Know Thy Audience: An Industry–Community Conversation
When describing giant screen films, 73 percent of viewers chose the word “educational,” according to TNS Intersearch’s 2003 GSTAsponsored survey of more than 1400 respondents in 11 countries. This session used a new kind of format for professional development sessions at our industry conferences and served as a springboard for the day-long Lifelong Learning Symposium being planned for GSCA in 2008

Seven Habits of Successful Giant Screen Marketers
How to choose a film, how then to market and promote it, public relations, ticketing technology, customer service, pre-show experiences, and film presentation quality. Learn from some past renowned Marketing Award winners. Pick it, sell it, deliver it….repeat!  Panelists: Chris Hurtubise, COSI Columbus, USA; Julie LaRoche, Montreal Science Centre, Canada; Alexandra van der Zee, Omniversum, Holland; and moderator: Mark Bretherton, LG IMAX Theatre, Australia.

Commercial Theater Success Stories: Leveraging Your Assets
Learn how to increase attendance at your giant screen theater. Successful IMAX commercial operators shared their  simple strategies for leveraging existing assets in a new way. This session is highly recommended for giant screen operators in a multiplex or stand-alone commercial setting. Keynote speaker: Neal Pinsker, Regal Entertainment Group. Speakers: Jim Patterson, Krungsri IMAX Theatre, Bangkok; Valerie Shortall, Cinemark USA, Inc.; Gina Trimarco, Destination Cinema, Inc. Moderator:  B.J. Smith, Cinemark USA, Inc.

Please note: You must be logged in as a GSCA member to access the conference presentation materials. If you have not already logged in, please click “Login” in the upper right-hand corner of this screen and enter your GSCA user name and password. Once you have logged in as a member, a list of documents for download will appear at the bottom of the screen. If you need assistance logging in or have problems downloading the files, please send an e-mail to Tammy Seldon or Kelly Germain.

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