Giant Screen 101 Preconference Workshop
Moderated by Diane Carlson, Pacific Science Center
Panelists: Paul Fraser, Blaze Digital Cinema Works; Julie LaRoche, Director of Business Development, Montreal Science Centre; Phil Streather, stereo 3D producer, Principal Large Format
This perennial favorite is always one of the most attended and highly rated sessions of the conference. The panelists bring years of GS experience to the program.
Paul Fraser, with deep knowledge of the giant screen theater world, will address some key business aspects of giant screen film and theaters. Included will be a high-level overview of the economics of GS film for all stakeholders, strategies for optimum ticket pricing, and pointers for exhibiting theatrical films at museum-based GS theaters.
Julie LaRoche is well known for her creativity, opportunism, and solid financial results in the marketing of GS films. She will present case studies on the marketing of Jerusalem and Living in the Age of Airplanes. She will include challenges, strategic decisions, marketing dollar allocation, and results.
With the increase in projection systems and differing sources for digital imagery, fundamental issues arise with what audiences experience in giant screen theaters. One fundamental issue is aspect ratio. Phil Streather will demystify aspect ratio—what is and why it matters. Phil Streather is a passionate filmmaker whose credits include producer of GS classic Bugs!, the co-developer and "based on a concept by" for Flight of the Butterflies and Stereo Supervisor on Tiny Giants 3D.
With valuable information for industry newcomers and veterans alike, this is an excellent opportunity to get industry insight, meet other delegates, and get a head start on networking and maximizing the value of the conference. Audience members will be encouraged to ask questions and contribute to lively discussion.