We Need to Talk...A Town Hall Meeting on the Giant Screen Industry's Business Models
Moderator: Paul Fraser, Blaze Cineworks
Panelists: Daniel Ferguson, Cosmic Picture; Caroline Borgudd,
Cosmonova, Swedish Museum of Natural History; Amber Hawtin, SK Films;
Jeana McNeil, Isurus Market Research and Consulting
The giant screen film and theater industry has not experienced
growth in a long while. In fact, some metrics are on a downward trend. It’s
hard to imagine growth returning while we continue to use current models. It’s
time to shake things up. We need to have a brutally honest but constructive
discussion about new models and strategies for each of the major stakeholder
groups—filmmakers, distributors, theaters, and projection system integrators.
This was a highly participatory session, a town-hall-style
meeting. It began with a series of one-on-one discussions between the
moderator and individuals representing each stakeholder sector to illuminate
where we are now, trends, and some ideas for change. Models, insights, and a
speaker from outside the GS industry was part of the
discussion too.