IMAX Melbourne's Big Idea to Partner with Sichuan Airlines for Pandas 3D
When IMAX Melbourne General Manager Richard Morrison and PR & Brand Manager Kate Piasecka met with acclaimed director Drew Fellman to discuss his latest project, a film about pandas, at the September 2017 GSCA conference in Chicago, they knew the film would be a hit with their audiences. Melbourne’s GSCA award-winning Big Idea was to partner with a Chinese airline and negotiate a partnership package, which would enable Melbourne to reduce costs, provide one Melbourne family with the trip of a lifetime to Chengdu, China, and would also benefit the airline partner. Click here to read more about the campaign.
IMAX Victoria in the Royal BC Museum Launches Its Campaign for America's Musical Journey with a Flash
Winner of the 2018 GSCA Achievement Award for Best Film Launch by a Theater, IMAX Victoria in the Royal BC Museum launched America's Musical Journey with a flash—a flash mob, that is. With outreach to local dance groups, music schools, stores and venues, this theater created buzz by hosting four special opening screenings featuring an appearance by the film’s star, Aloe Blacc, and a special off-site concert featuring Blacc, where the only way to get tickets was by winning them in contests. Local dance groups delighted audiences with a flash mob during these special screenings. Read more about the campaign here.
IMAX Melbourne's "20 Years of IMAX" Campaign Targets Core Audience: The One Percenters
On May 22, 2018, IMAX Melbourne Museum turned 20. To celebrate, they launched a year-long integrated brand and publicity campaign that focused on a tip shared during the 2017 GSCA Marketing Symposium: the importance of engaging with and acknowledging your core audience, your “one percenters.” Plus, they threw a huge party. Winner of the GSCA 2018 Best Theater Marketing Campaign, Melbourne's #20YearsOfIMAX suite of eye-catching assets is bold, creative and has cut through in all markets. Read more about the campaign here.
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