TELUS World of Science-Edmonton Pairs Educational Programming with Films to Add Value for Guests and Create a More Memorable and Emotional Experience

TELUS World of Science-Edmonton always tries to pull inspiration for public programming from its film openings. Highlighting existing programs that tie into the film’s content and creating new programs not only adds value for guests and gives them a reason to spend more time at the science centre—it also gets visitors excited and talking about the film. Edmonton’s launch of Back From the Brink: Saved From Extinction was no exception.