When Telus World of Science-Edmonton developed the marketing plan for the film Secrets of the Sea, they knew the Science Centre had a limited budget compared to other films and that earned media was extremely important to meet the main goal of generating attendance for the film. One of the strategies was to develop a variety of launch events for the opening day to generate earned media, social media engagement, and ticket sales. To achieve this strategy, the Science Centre invited Jonathan Bird, the director of Secrets of the Sea, to be part of opening day and developed a creative event that they knew would become a “talker,” the Sea-lebrity Sea Plunge. Donalda Pelton and Ursula Pattloch share how they achieved record-breaking ticket sales with their creative marketing approach. 

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, IMAX recognizes Cosmonova for its launch of Superpower Dogs, noting Cosmonova's Seven Super Steps to launch the film. 

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, Cosmic Picture recognizes the Museum of Discovery and Science in Fort Lauderdale for their outstanding campaign to launch The Arctic: Our Last Great Wilderness, including an effective social media campaign targeting bloggers and influencers.

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, nWave Pictures Distribution highlights the creativity of Carnegie Science Center's launch of The Search for Snow, including a Q&A with film director Jacqueline Farmer for museum members. 

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, MacGillivray Freeman Films recognizes Carnegie Science Center for its launch of Ireland, highlighting the kickoff event with film star Manchan Magan and outreach to the local Irish community. 

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, SK Films recognizes Carnegie Science Center for its launch of Wings Over Water, and both IMAX Melbourne and the Fernbank Museum of Natural History for their launches of Antarctica. 

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, Cosmic Picture recognizes the Saint Louis Science Center for its launch of Back From the Brink: Saved From Extinction. Cosmic Picture noted that the Saint Louis Science Center executed a robust marketing campaign that included an engaging member premiere with live Zoom Q&A, a robust social media campaign, and an incredible onsite presence.

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, MacGillivray Freeman Films recognizes the Museum of Science-Boston for its launch of Ancient Caves. The museum kicked off the launch with two sold-out member screenings and partnered with a local caving group to create buzz and generate word of mouth. Excellent media coverage, combined with a great social media campaign, meant everyone in Boston knew about the film. 

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, Sinking Ship Entertainment recognizes the Museum of Discovery and Science for its launch of Back From the Brink: Saved From Extinction. In this video, Sinking Ship Entertainment recognizes the Museum of Discovery and Science (MODS) in Fort Lauderdale, Florida, for its launch of Dino Dana The Movie. Paired with the Dino Dana exhibit, MODS saw its highest paid attendance in 2021 and had record-breaking sales at the retail store. 

The Challenger Learning Center of Tallahassee, Florida, launched Superpower Dogs on March 15, 2019. Recognizing the intensity of the dog-human bond, the marketing team chose a strategy of highlighting these powerful relationships. The launch of the film exceeded all expectations and generated more visitors and revenue than forecast. The most successful part of the campaign was the community engagement portions, as evidenced by the overwhelming feedback shared by visitors. Not only were the impacts felt at the box office, but also in the way in which the film helped to change lives.