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Boston’s Museum of Science Creates Buzz for "Pandas: The Journey Home" with #findthepanda

Boston’s Museum of Science Creates Buzz for "Pandas: The Journey Home" with #findthepanda

Author: Administrator Account/Monday, May 18, 2015/Categories: Marketing Library

The Museum of Science used a multi-channel approach to promote the National Geographic film Pandas: The Journey Home. The campaign  combined a broad marketing campaign of regional radio, TV, and press outreach with targeted outreach to niche audiences.

The main promotional push surrounded the appearances of museum employees in a giant panda suit from National Geographic. These were scheduled for high traffic areas of Boston, including Chinatown and the area surrounding Fenway Park before a Red Sox game. The Museum employees in the panda suit were accompanied by two non-costumed employees to hand out rack cards and talk about the film to passerby. While the panda suit was out in the city, the Museum ran a simultaneous “tweet to enter to win” contest around finding the panda in Boston and tweeting pictures of the panda with #findthepanda. 

View the #findthepanda results on Twitter

 

 

 

 

 

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Tags: Film Launchsocial mediaNational GeographicMuseum of Science-BostonPandas: The Journey Home

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