For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony.
In this video, IMAX recognizes Cosmonova for its launch of Superpower Dogs, noting Cosmonova's Seven Super Steps to launch the film:
- Find a Swedish narrator and ambassador
- Use the influencer to get the attention of the target group
- Do a red carpet movie premiere
- Call every single reporter in town
- Start collaborations
- Call 911!
- Make it a movement
At the end of the day, it's all about getting people excited to come.