For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony.
In this video, MacGillivray Freeman Films recognizes Carnegie Science Center for its launch of Ireland.
Carnegie Science Center kicked off the launch with an event featuring the film's star, Manchan Magan, who taught the audience how to made Irish sourdough. The press loved it, and the marketing team leveraged it for some great publicity. The marketing team also promoted the film to the local Irish community, placing drink cozies and coasters in local Irish bars and restaurants.