For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony.
In this video, MacGillivray Freeman Films recognizes the Museum of Science-Boston for its launch of Ancient Caves.
The museum kicked off the launch with two sold-out member screenings and partnered with a local caving group to create buzz and generate word of mouth. Excellent media coverage, combined with a great social media campaign, meant everyone in Boston knew about the film.