The Putnam Museum constructed a campaign to launch their conversion from 15/70 IMAX film to 4K digital that kept their audience informed as the conversion took place.
They implemented a countdown and communicated it through e-marketing, their website and social media. The content leading up to the grand re-opening included posting and sharing renovation activity photos of the progress.
They produced a time-lapse video of the projection booth transformation that was uploaded to YouTube and distributed through all their social media channels.
To build anticipation, they also posted images, videos, reviews, and trailers of movies that we would be showing upon re-opening.
Re-branding efforts incorporated use of GSCA’s “Bigger. Bolder. Better.” tag line and the Giant Screen Certified logo on all promotional materials including billboards, print advertisements, and digital media.