When IMAX Melbourne General Manager Richard Morrison and PR & Brand Manager Kate Piasecka met with acclaimed director Drew Fellman to discuss his latest project, a film about pandas, at the September 2017 GSCA conference in Chicago, they knew the film would be a hit with their audiences. Melbourne’s GSCA award-winning Big Idea was to partner with a Chinese airline and negotiate a partnership package, which would enable Melbourne to reduce costs, provide one Melbourne family with the trip of a lifetime to Chengdu, China, and would also benefit the airline partner.

The Jerusalem campaign from National Geographic Studios was designed to provide top-level support for the film and work in tandem with local theater efforts. One key strategy was to create an outreach campaign to the interfaith community in order to minimize any miscommunications as to the film's message. If done properly, this would eliminate negativity and boost the success of the film as these groups become advocates of the film.

Take a trip on the wild side! IMAX Melbourne Museum combined forces with IMAX Darling Harbour to create a major PR splash for the launch of Born to Be Wild 3D. In an effort to promote the movie on a national scale, the two partnered together to pursue a donation from a travel agency for a trip package to either Borneo or Kenya. 

The Canadian Museum of Civilization won the GSCA 2013 Big Idea Award for their out-of-this-world idea of getting Commander Chris Hadfield to promote the theater's launch of Space Station—from space. Commander Hadfield recorded a video message promoting the film while on board the International Space Station.