As part of their marketing strategy for the launch of Born to Be Wild 3D, Montréal Science Centre organized a creative mobile promotion to engage their target market and help break through the clutter of a multitude of events in the city that summer.

Take a trip on the wild side! IMAX Melbourne Museum combined forces with IMAX Darling Harbour to create a major PR splash for the launch of Born to Be Wild 3D. In an effort to promote the movie on a national scale, the two partnered together to pursue a donation from a travel agency for a trip package to either Borneo or Kenya.