The Challenger Learning Center of Tallahassee, Florida, launched Superpower Dogs on March 15, 2019. Recognizing the intensity of the dog-human bond, the marketing team chose a strategy of highlighting these powerful relationships. The launch of the film exceeded all expectations and generated more visitors and revenue than forecast. The most successful part of the campaign was the community engagement portions, as evidenced by the overwhelming feedback shared by visitors. Not only were the impacts felt at the box office, but also in the way in which the film helped to change lives.

America’s Musical Journey is an inspiring film with a focus on the beauty and importance of diversity in the US, and Challenger Learning Center wanted to do the same on a local level. Tallahassee, Florida, is home to a strong arts community, so the big idea behind CLC’s launch for America’s Musical Journey was to showcase the diverse culture and innovation that are alive in its very own city.