When Telus World of Science-Edmonton developed the marketing plan for the film Secrets of the Sea, they knew the Science Centre had a limited budget compared to other films and that earned media was extremely important to meet the main goal of generating attendance for the film. One of the strategies was to develop a variety of launch events for the opening day to generate earned media, social media engagement, and ticket sales. To achieve this strategy, the Science Centre invited Jonathan Bird, the director of Secrets of the Sea, to be part of opening day and developed a creative event that they knew would become a “talker,” the Sea-lebrity Sea Plunge. Donalda Pelton and Ursula Pattloch share how they achieved record-breaking ticket sales with their creative marketing approach.
The Challenger Learning Center of Tallahassee, Florida, launched Superpower Dogs
on March 15, 2019. Recognizing the intensity of the dog-human bond, the
marketing team chose a strategy of highlighting these powerful
relationships. The launch of the film exceeded all expectations and generated more
visitors and revenue than forecast. The most successful part of the
campaign was the community engagement portions, as evidenced by the
overwhelming feedback shared by visitors. Not only were the impacts felt
at the box office, but also in the way in which the film helped to
Part of the promotional campaign that TELUS World of Science–Edmonton (TWOSE) developed for the launch of MacGillivray Freeman’s Humpback Whales was frequent posts in their social media channels.
The Museum of Science #findthepanda twitter campaign created buzz in Boston to promote the National Geographic film Pandas: The Journey Home.
The Science Museum of Minnesota was pleased to launch in February 2015 a triple-header of programming that transformed the museum through summer 2015 into the most engaging and robust space museum between the North American coasts. The museum hosted the world premiere of its new exhibition "Space: An-Out-of-Gravity Experience," along with the giant screen film Journey To Space and the three-story Coachella Astronaut.
The Jerusalem campaign from National Geographic Studios was designed to provide top-level support for the film and work in tandem with local theater efforts. One key strategy was to create an outreach campaign to the interfaith community in order to minimize any miscommunications as to the film's message. If done properly, this would eliminate negativity and boost the success of the film as these groups become advocates of the film.
Shark attack! As part of the overall marketing strategy for the launch of Great White Shark 3D, the Montreal Science Centre hoped to create a buzz and educate guests that there are, in fact, sharks in Quebec waters.
The Saint Louis Science Center’s OMNIMAX Theater organized a Remembrance Day in honor of the 70th Anniversary of D-Day, with the film D-Day: Normandy 1944 as the centerpiece. In addition to honoring D-Day veterans and all who serve, the event, winner of the GSCA 2014 Achievement Award for Best Film Launch by a Theater, helped to further establish the Science Center as a convener for the community, a place where people come together to learn and share and interact.
The Museum of Discovery and Science in Fort Lauderdale, Florida, reached out to community partners to create two South Pacific cultural events to launch the MacGillivray Freeman Films release Journey to the South Pacific 3D.
As part of their marketing strategy for the launch of Born to Be Wild 3D, Montréal Science Centre organized a creative mobile promotion to engage their target market and help break through the clutter of a multitude of events in the city that summer.