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Member Center:
Marketing Resource Library

SK Films Recognizes Carnegie Science Center, IMAX Melbourne, and the Fernbank Museum for Outstanding Marketing

For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, SK Films recognizes Carnegie Science Center for its launch of Wings Over Water, and both IMAX Melbourne and the Fernbank Museum of Natural History for their launches of Antarctica. 
Wednesday, January 25, 2023/Author: Administrator Account/Number of views (76)/Comments (0)/
Categories: Marketing Library
Tags: MarketingSK FilmsCarnegie Science CenterAntarcticaIMAX MelbourneWings Over WaterFernbank Museum

IMAX Melbourne's Big Idea to Partner with Sichuan Airlines for Pandas 3D

When IMAX Melbourne General Manager Richard Morrison and PR & Brand Manager Kate Piasecka met with acclaimed director Drew Fellman to discuss his latest project, a film about pandas, at the September 2017 GSCA conference in Chicago, they knew the film would be a hit with their audiences. Melbourne’s GSCA award-winning Big Idea was to partner with a Chinese airline and negotiate a partnership package, which would enable Melbourne to reduce costs, provide one Melbourne family with the trip of a lifetime to Chengdu, China, and would also benefit the airline partner.
Wednesday, October 24, 2018/Author: Administrator Account/Number of views (1719)/Comments (0)/
Categories: Marketing Library
Tags: Big IdeaPandasIMAX MelbourneSichuan AirlinesGSCA award

IMAX Melbourne's "20 Years of IMAX" Campaign Targets Core Audience: The One Percenters

On May 22, 2018, IMAX Melbourne Museum turned 20. To celebrate, they launched a year-long integrated brand and publicity campaign that focused on a tip shared during the 2017 GSCA Marketing Symposium: the importance of engaging with and acknowledging your core audience, your “one percenters.” Plus, they threw a huge party. Winner of the GSCA 2018 Best Theater Marketing Campaign, Melbourne's  #20YearsOfIMAX suite of eye-catching assets is bold, creative and has cut through in all markets.

Wednesday, October 17, 2018/Author: Administrator Account/Number of views (1968)/Comments (0)/
Categories: Marketing Library
Tags: Marketingmarketing symposiumIMAX MelbourneBest Theater Marketing Campaignaward20 Years of IMAXcore audience
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