Giant Screen Cinema Association
Phone: +1-919-346-1123
 info@giantscreencinema.com
Member Login | Join/Renew | Contact Us
DONATE
Search
Menu
  • About Us
    • Donate
    • Board Members
    • Board Qualifications
    • Committees
    • Strategic Plan
    • Bylaws PDF
    • SiteMap
    • Privacy Policy
    • Advertising
  • Member Center
    • Join or Renew Membership
    • Member Directory
    • Member List and Map
    • Member Benefits
    • Mentor Program
    • Forum
    • Webinars
    • Theater Resources
    • Production Resources
    • Conference Materials
    • Lifelong Learning
    • Industry Research
    • Blogs
    • Marketing Symposium
    • Certified Giant Screen Program
    • Giant Screen Specifications
    • Theater Attendance Reporting
    • Marketing Library
    • Job Board
    • DIGSS
    • Member Meetings
  • Events
    • Film Expo 2023
    • Conference 2023
    • Film Policy
    • Event Policy
    • Conference and Event Archive
    • Event Photo Gallery
  • Newsroom
  • Films
    • Film Database
    • Film Release Schedule
  • Awards
    • Awards Criteria
    • Past Award Winners
  • Contact Us
Join or Renew Membership
Member Directory
Member List and Map
Member Benefits
Mentor Program
Forum
Webinars
Theater Resources
Production Resources
Conference Materials
Lifelong Learning
Industry Research
Blogs
Marketing Symposium
Certified Giant Screen Program
Giant Screen Specifications
Theater Attendance Reporting
Marketing Library
Job Board
DIGSS
Member Meetings

Member Center:
Marketing Resource Library

Montreal Goes Wild for IMAX with Laser

In deciding how to re-launch their theatre after an IMAX with Laser conversion, the creative team at Montreal Science Centre IMAX Telus Theatre realized that a new film would be the perfect way to generate awareness. Promoting them together, especially given the limited marketing budget, would improve campaign efficiency and generate strong interest in both the theatre and the new film. After closing for six weeks to complete the upgrade, Montreal Science Centre reopened the IMAX Telus Theatre with the new IMAX with Laser in February of 2017, with the MacGillivray Freeman film America Wild: National Parks Adventure.
Thursday, June 28, 2018/Author: Administrator Account/Number of views (1989)/Comments (0)/
Categories: Marketing Library
Tags: MarketingMontreal Science CentreDavid KeighleyIMAX with Laser
Shark Attack at Montreal Science Centre

Shark Attack at Montreal Science Centre

Shark attack! As part of the overall marketing strategy for the launch of Great White Shark 3D, the Montreal Science Centre hoped to create a buzz and educate guests that there are, in fact, sharks in Quebec waters.
Wednesday, November 05, 2014/Author: Administrator Account/Number of views (6073)/Comments (0)/
Categories: Marketing Library
Tags: Film LaunchMarketingPRMontreal Science Centrecombo passpromotionssocial mediaYouTubeGreat White Sharkexhibit
Montreal Science Centre Born to Be Wild Mobile Promotion

Montreal Science Centre Born to Be Wild Mobile Promotion

As part of their marketing strategy for the launch of Born to Be Wild 3D, Montréal Science Centre organized a creative mobile promotion to engage their target market and help break through the clutter of a multitude of events in the city that summer.
Friday, September 12, 2014/Author: Administrator Account/Number of views (4062)/Comments (0)/
Categories: Marketing Library
Tags: Film LaunchMarketingBorn to Be WildMontreal Science Centremobilecombo passpromotions
RSS

About Us

Join or Renew

Member Benefits

Board

Committees

Contact Us

Resources

Member Directory

Film Database

Webinars

Industry Research

Certified Giant Screen Program

Professional Development

Marketing Library

Lifelong Learning Success Stories

Production/Postproduction Workflow

Connect

News

Forum

Job Board

Events

2023 Film Expo

2023 Conference

624 Holly Springs Road, Suite 243 | Holly Springs, NC 27540 | Phone: +1-919-346-1123 | Fax: +1-919-573-9100 | info@giantscreencinema.com