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National Geographic's Outreach Campaign for Jerusalem

National Geographic's Outreach Campaign for Jerusalem

The Jerusalem campaign from National Geographic Studios was designed to provide top-level support for the film and work in tandem with local theater efforts. One key strategy was to create an outreach campaign to the interfaith community in order to minimize any miscommunications as to the film's message. If done properly, this would eliminate negativity and boost the success of the film as these groups become advocates of the film.
Wednesday, November 26, 2014/Author: Administrator Account/Number of views (4821)/Comments (0)/
Categories: Marketing Library
Tags: Big IdeaFilm LaunchGSCA Achievement AwardMarketingJerusalemNational Geographicoutreachmessaginggrassroots
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