Shark attack! As part of the overall marketing strategy for the launch of Great White Shark 3D, the Montreal Science Centre hoped to create a buzz and educate guests that there are, in fact, sharks in Quebec waters.

The Museum of Discovery and Science in Fort Lauderdale, Florida, reached out to community partners to create two South Pacific cultural events to launch the MacGillivray Freeman Films release Journey to the South Pacific 3D.

The Putnam Museum theater constructed a campaign to launch their conversion from 15/70 IMAX film to 4K digital that kept their audience informed as the conversion took place. 

As part of their marketing strategy for the launch of Born to Be Wild 3D, Montréal Science Centre organized a creative mobile promotion to engage their target market and help break through the clutter of a multitude of events in the city that summer.