When IMAX Melbourne General Manager Richard Morrison and PR
& Brand Manager Kate Piasecka met with acclaimed director Drew Fellman to
discuss his latest project, a film about pandas, at the September 2017 GSCA conference in Chicago, they knew the film would be a hit with their audiences. Melbourne’s GSCA award-winning Big Idea was to partner
with a Chinese airline and negotiate a partnership package, which would enable
Melbourne to reduce costs, provide one Melbourne family with the trip of a
lifetime to Chengdu, China, and would also benefit the airline partner.