For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony. In this video, IMAX recognizes Cosmonova for its launch of Superpower Dogs, noting Cosmonova's Seven Super Steps to launch the film. 

The Challenger Learning Center of Tallahassee, Florida, launched Superpower Dogs on March 15, 2019. Recognizing the intensity of the dog-human bond, the marketing team chose a strategy of highlighting these powerful relationships. The launch of the film exceeded all expectations and generated more visitors and revenue than forecast. The most successful part of the campaign was the community engagement portions, as evidenced by the overwhelming feedback shared by visitors. Not only were the impacts felt at the box office, but also in the way in which the film helped to change lives.