Giant Screen Cinema Association
Phone: +1-919-346-1123
 info@giantscreencinema.com
Member Login | Join/Renew | Contact Us
Search
Menu
  • About Us
    • Board Members
    • Executives and Governance
    • Strategic Plan
    • Bylaws PDF
    • Advertising
    • Media
    • SiteMap
    • Privacy Policy
  • Member Center
    • Join or Renew Membership
    • Member Directory
    • Member List and Map
    • Member Benefits
    • Webinars
    • Dashboard
    • Blogs
    • Marketing Symposium
    • Certified Giant Screen Program
    • Giant Screen Specifications
    • Theater Attendance Reporting
    • Marketing Library
    • Conference Materials
    • Camera Tests
    • DIGSS
    • Production-Postproduction Workflow
    • Lifelong Learning
    • Industry Research
    • Giant Screen Glossary
    • Committees
    • Mentor Program
    • Job Board
    • Classified Ads
    • The Giant Screen Difference
    • ENews Archive
    • ENews Subscription Form
    • Useful Links
  • Events
    • 2019 Film Expo-Filmmaker Symposium
    • 2019 Conference
    • Film Policy
    • Event Policy
    • Host A GSCA Event
    • Conference and Event Archive
    • Event Photo Gallery
  • Newsroom
  • Films
    • Film Database
    • Film Release Schedule
  • Awards
    • Awards Criteria
    • 2018 Award Winners
    • Past Award Winners
  • Contact Us
Join or Renew Membership
Member Directory
Member List and Map
Member Benefits
Webinars
Dashboard
Blogs
Marketing Symposium
Certified Giant Screen Program
Giant Screen Specifications
Theater Attendance Reporting
TARP 2018 Mid-Year Report
TARP 2017 Year-End Report
TAR FAQ
Marketing Library
Conference Materials
Camera Tests
DIGSS
Production-Postproduction Workflow
Lifelong Learning
Industry Research
Giant Screen Glossary
Committees
Mentor Program
Job Board
Classified Ads
The Giant Screen Difference
ENews Archive
ENews Subscription Form
Useful Links

Member Center:
Theater Attendance Reporting

We’re making some changes to the Theater Attendance Reporting Program (TARP).

If you have questions or would like to report your data, please contact attendance@giantscreencinema.com.

First, we’re enlisting the help of industry veteran Cherie Rivers to help us collect attendance data. Cherie is contacting theaters to get your monthly attendance numbers. You don’t need to log in and enter the data yourself!

Second, we’ve heard from many theaters that separating documentary from Hollywood attendance would be helpful, so Cherie will be asking you for attendance figures for both (if you show Hollywood films).

And finally, we’re taking TARP off the website for now. Our current reporting program is antiquated (almost 20 years old!) and doesn’t allow us to do additional calculations without a complete rebuild of the program. We are working to find a database solution that will allow for additional reporting features. GSCA staff will be managing the data in the meantime. We will be providing reports to members via the dashboard, and members can also contact GSCA staff at any time for additional reports.

What is TARP?

GSCA's Theater Attendance Reporting Program (TARP) is a benefit of GSCA membership. With this program, theaters report how many people saw a movie in their theater each month. For theaters that include Hollywood films in their programming, we ask for both documentary attendance and Hollywood attendance each month. GSCA guarantees that individual theater data is anonymous and is used only to calculate aggregate numbers. Individual theater data is never shared.

How Do I Report My Attendance Now?

1. Email your attendance to attendance@giantscreencinema.com.

2. Please indicate the following in your email:

  • Theater name
  • Month(s) and year(s) being reported
  • Documentary Attendance
  • Hollywood Film Attendance
  • We’ll add documentary and Hollywood film attendance together to get your total attendance, unless you provide a different total attendance figure.

How Do I Get a Report?

  • If you would like a report comparing your theater's attendance to the aggregate rerport, e-mail your report request to attendance@giantscreencinema.com
  • Please indicate the month(s) and year(s) you would like included on the report.
  • Please indicate the analysis you would like included on the report.  Currently, we can tabulate YTD average attendance, YTD vs. last year, and YTD vs. 3-year average for all reporting theaters, North American theaters, non-North American Theaters, dome theaters, flat screen theaters, 3D theaters, and non-3D theaters
  • You can access a 2017 year-end report here (login required). 
  • You can access a 2018 mid-year report (Jan-June) here (login required).

Thank you for your patience as we work to improve TARP. Our goal is to get more theaters reporting and to collect as much data as possible—current and historical—so we can accurately report industry trends, and we think these changes will help us do that.

 

 

  

About Us

Join or Renew

Member Benefits

Board

Executives & Governance

Committees

Advertising Opportunities

Contact Us

Resources

Member Directory

Film Database

Industry Research

Certified Giant Screen Program

Professional Development

Theater Attendance Reporting

Marketing Library

Lifelong Learning Success Stories

Digital Immersive Giant Screen Specifications

Production/Postproduction Workflow

Connect

News

Blogs

Job Board

Classifieds

Events

2019 Film Expo & Filmmaker Symposium

2019 International Conference & Trade Show

624 Holly Springs Road, Suite 243 | Holly Springs, NC 27540 | Phone: +1-919-346-1123 | Fax: +1-919-573-9100 | info@giantscreencinema.com