Social media marketing has moved beyond just Facebook, Twitter, and Instagram with TikTok exploding onto the scene—creating new social media superstars and opportunities for engagement and impact. In this session, we take a bird’s eye view of the platform and then dive in deep with a small museum that gained more than a million followers in just a few months. Next, we learn why the audience on TikTok might just be the best one to engage for real social change—if you can connect with them and inspire them. We close off with a list of tips from the experts and a look at some samples from GSCA members. Organized by Ryan Holota, Saskatchewan Science Centre, for the GSCA 2021 Virtual Conference. Presenters: Jared Jones, Sacramento History Museum; and James Fulcher, Project Impact. Access resource

Theater Reopening Success Stories is a special report featuring tips and inspiring stories from theaters that have seen high demand for the premium theater experience since reopening after the COVID-19 shutdowns. Find out how they are managing challenges, embracing opportunities, rethinking how they reach audiences, and finding hope for the future. This webinar was organized by the GSCA Member Services Committee, with special thanks to Committee Co-Chairs Ryan Holota, Saskatchewan Science Centre; and Heather Farnworth, Ontario Science Centre; as well as Shauna Badheka, MacGillivray Freeman Films. Presenters: Caroline Borgudd, Cosmonova; Diane Carlson, Giant Screen Cinema Consulting; Richard Cox, Clark Planetarium; Richard Morrison, IMAX Melbourne; Jim Remar, Cosmosphere. Access resource