Susan and I feel unbelievably fortunate to have not only finished our first Giant Screen film, Backyard Wilderness, but to have received a big nod from our peers in the industry. Ever since our first conference, the GSCA has been incredibly welcoming to us as newcomers. But before we were regulars on the scene with our three-minute teaser, back when we were still trying to choose the best marketplace for our film, Giant Screen was anything but a slam dunk. 

The IMAX^® Dome Theater at The Tech Museum in San Jose, California, opened in 1998. In 2003, we began to offer traditional movie concessions. I know that some institutional giant screens are just dipping their toes into the concessions world. As we approach our twentieth anniversary, we feel we have achieved a balance that works for us. But when it comes to concessions, the only right way to do it is the way that fits comfortably into your institution’s operating model. Let’s explore the world of concessions, which is located somewhere, over the rainbow.