I have nothing but pride as to how this Association conducted itself through COVID. There were many different association voices and opinions at the outset of COVID, many of which involved shrinking or even suspending operations entirely. The Association chose a much more compelling course–a brave commitment to finding every way possible to continue its core mission–to create value for its members. Read more

As giant screen theaters regroup and reopen post-COVID, there are valuable lessons from the successful operation at IMAX Victoria that can contribute to the success of other venues, including the theater's groundbreaking Annual Pass program. Diane Carlson (Giant Screen Cinema Consulting) talks to Paul Wild, former director at IMAX Victoria; Destination Cinema CEO Bob Perkins; and Great Bear Rainforest director Ian McAllister to gain insight and perspectives on the theater's success. Reprinted from LF Examiner, with permission from James Hyder and Diane Carlson. Read more

Stronger together. Collaboration is key. There’s no “I” in “TEAM.” Chances are, you’ve heard these before, as well as many other tropes touting the importance of teamwork. There’s a reason for it: organizations who work together effectively achieve better results. As our theaters reopen to the public, there is one thing I do know—partnerships and collaborations will be more important than ever. Read more

Giant screens provide the world’s most immersive and educational cinema experiences for audiences of all ages to explore the universe and our planet. In the past year, over 15 million people experienced a giant screen presentation in one of the Giant Screen Cinema Association’s member theaters. GSCA members are encouraged to use their platform to join the global effort celebrating the 50th Anniversary of Earth Day on April 22. Read more

Member Services Committee Co-Chair Mary Jane Dodge of MacGillivray Freeman Films has been helping us capture interviews with giant screen veterans to help us celebrate the industry and the association. Now, we've turned the camera on her to find out how she collected the autographs of all three Apollo 11 astronauts. It's also a look back at her career in the biz, told with the enthusiasm that is uniquely Mary Jane. Read more