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Popcorn, Sodas, and Candy...Oh, My!

Michelle Duncan and The Tech Museum Navigate the Yellow Brick Road of Concessions in an Institutional Market

The IMAX^® Dome Theater at The Tech Museum in San Jose, California, opened in 1998. In 2003, we began to offer traditional movie concessions. I know that some institutional giant screens are just dipping their toes into the concessions world. As we approach our twentieth anniversary, we feel we have achieved a balance that works for us. But when it comes to concessions, the only right way to do it is the way that fits comfortably into your institution’s operating model. Let’s explore the world of concessions, which is located somewhere, over the rainbow.