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A Theater's Wild Success in 2019

As giant screen theaters regroup and reopen post-COVID, there are valuable lessons from the successful operation at IMAX Victoria that can contribute to the success of other venues, including the theater's groundbreaking Annual Pass program. Diane Carlson (Giant Screen Cinema Consulting) talks to Paul Wild, former director at IMAX Victoria; Destination Cinema CEO Bob Perkins; and Great Bear Rainforest director Ian McAllister to gain insight and perspectives on the theater's success. Reprinted from LF Examiner, with permission from James Hyder and Diane Carlson. Read more