The Museum of Science, Boston, has been able to offer a wonderful opportunity to its visitors for the last eight years called Free Film Fridays. The program is not only a wonderful promotion but a fantastic opportunity to work with one of the museum's sponsors, MathWorks, and to offer programming that is both educational and fun to the community. Corinna Graham, Digital Marketing Specialist at the Museum of Science, Boston, shares how Free Film Fridays have been beneficial to the community, museum, and sponsor.

 

In 2015, the GSCA Lifelong Learning Committee and the Research Task Force joined together to consider the question of the value of ancillary materials and developed two matched surveys. The Research Task Force survey was designed to understand how giant screen producers/distributors decide what ancillary materials to produce and their goals for the use of these materials; the Lifelong Learning Committee survey focused on the theater members to gauge their use and perceptions of the materials produced to accompany films. Mary Nucci, GSCA Research Task Force Chair and member of the Lifelong Learning Committee, summarizes the results of the producer/distributor survey. 

Many museum theaters claim that on average, 20% of their audience is comprised of school groups. There is no doubt that this is a substantial number, but could it be even higher? Do you know, as a museum theater, what percentage of the entire local school market this 20% represents? How can you boost your numbers? And how do you get those harder to reach high school kids into your theater?