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A Winning Theater Collaboration Within an Institution

Giant screen programming expands the opportunity for member and donor engagement

There is generally a lot of discussion about how giant screen (GS) films can be linked to education or exhibit programming. There has not been as much discussion of how the theater can link to other endeavors of its host institution—specifically with the development (fundraising) and membership units. Members and donors are a strategic stakeholder group, and it is beneficial to the institution as a whole for them to have a special relationship with the GS theater that transcends the transactional act of buying a ticket.