Giant Screen Cinema Association
Phone: +1-919-346-1123
 info@giantscreencinema.com
Member Login | Join/Renew | Contact Us
DONATE
Search
Menu
  • About Us
    • Donate
    • Board Members
    • Board Qualifications
    • Committees
    • Strategic Plan
    • Bylaws PDF
    • SiteMap
    • Privacy Policy
    • Advertising
  • Member Center
    • Join or Renew Membership
    • Member Directory
    • Member List and Map
    • Member Benefits
    • Mentor Program
    • Forum
    • Webinars
    • Theater Resources
    • Production Resources
    • Conference Materials
    • Lifelong Learning
    • Industry Research
    • Blogs
    • Marketing Symposium
    • Certified Giant Screen Program
    • Giant Screen Specifications
    • Theater Attendance Reporting
    • Marketing Library
    • Job Board
    • DIGSS
    • Member Meetings
  • Events
    • Film Expo 2023
    • Conference 2023
    • Film Policy
    • Event Policy
    • Conference and Event Archive
    • Event Photo Gallery
  • Newsroom
  • Films
    • Film Database
    • Film Release Schedule
  • Awards
    • Awards Criteria
    • Past Award Winners
  • Contact Us
Join or Renew Membership
Member Directory
Member List and Map
Member Benefits
Mentor Program
Forum
Webinars
Theater Resources
Production Resources
Conference Materials
Lifelong Learning
Industry Research
Blogs
Marketing Symposium
Certified Giant Screen Program
Giant Screen Specifications
Theater Attendance Reporting
Marketing Library
Job Board
DIGSS
Member Meetings

Member Center:
Blogs

We encourage participation and welcome comments on the GSCA blogs. Please note, however, that in an effort to prevent spammers from cluttering the comments section, comments are moderated before they appear on the site. All legitimate comments will be approved. If you have any questions, please contact kelly@giantscreencinema.com.

Any views or opinions expressed in these blog posts or in the comments belong solely to the writers and do not reflect the opinions of the GSCA.

If you'd like to contribute a blog post, please contact kelly@giantscreencinema.com.

  

A Theater's Wild Success in 2019

As giant screen theaters regroup and reopen post-COVID, there are valuable lessons from the successful operation at IMAX Victoria that can contribute to the success of other venues, including the theater's groundbreaking Annual Pass program. Diane Carlson (Giant Screen Cinema Consulting) talks to Paul Wild, former director at IMAX Victoria; Destination Cinema CEO Bob Perkins; and Great Bear Rainforest director Ian McAllister to gain insight and perspectives on the theater's success. Reprinted from LF Examiner, with permission from James Hyder and Diane Carlson. Read more

Thursday, December 02, 2021/Author: Administrator Account/Number of views (1433)/Comments (-)/
Categories: Blogs
Tags: IMAX VictoriaMarketingPaul WildDestination CinemaGreat Bear RainforestDiane Carlsonprogrammingannual pass programIan McAllisterBob Perkins

Championing An Idea Is Not a Solo Gig

How do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?

Rich Swietek of Friendly Giant Marketing heard many attendees leaving the GSCA Marketing Symposium with visions of putting into practice what they learned upon their return home. Did anyone actually implement what they said they would? And how do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?
Tuesday, January 16, 2018/Author: Administrator Account/Number of views (4589)/Comments (-)/
Categories: Blogs
Tags: MarketingRich Swietekmarketing symposium

GSCA Session to Provide Front-Row Seat to the Creative Process It Takes to Form an Effective Marketing Plan

Rather than focusing on the success of the campaign, we will look at the ways marketing teams brainstormed and wrestled with concepts, raised sponsorship and in-kind support.

In an early morning session next Wednesday, October 5th, we are going to engage in a creative exercise together as part of the GSCA Marketing Session "The Road to Success: Creativity, Strategy, and Execution: Marketing Workshop." Rather than simply learning about four successful marketing campaigns launched by four of our institutional theaters this year, we are going to see how the experienced marketing professionals from these theaters approach the creative challenges when promoting a film.
Sunday, October 02, 2016/Author: Anonym/Number of views (3396)/Comments (-)/
Categories: Blogs
Tags: MarketingGSCA International Conference and Trade ShowMichael Dautprofessional development

Advertise Digitally Without Increasing Your Budget

Google Ad Grants offers up to $10,000 per month to qualifying nonprofits

Trying to find a way to advertise in the digital space but can’t increase your budget? Marlene Janetos, VP Visitor Services, Marketing & Communications at the Museum of Discovery and Science in Fort Lauderdale, explains how you can add up to $10,000 USD per month to your marketing budget without spending a dime.
Wednesday, May 25, 2016/Author: Anonym/Number of views (5816)/Comments (-)/
Categories: Blogs
Tags: MarketingGoogleMarlene Janetosadvertising

Maximizing Social Media Platforms for the Giant Screen

Finding Your Social Media Groove

The film industry as a whole has learned how to effectively leverage various social media campaigns, from grassroots marketing to commercial advertising. The giant screen film market has the opportunity to learn from these strategies and apply them to their particular niche. Filmmaker and Creative Director Amy Hedrick shares tips on how to find your social media groove.

 

Monday, January 11, 2016/Author: Administrator Account/Number of views (7518)/Comments (-)/
Categories: Blogs
Tags: Marketingsocial mediaFacebookPinterestTwitterInstagrambrandingAmy Hedrick
RSS

About Us

Join or Renew

Member Benefits

Board

Committees

Contact Us

Resources

Member Directory

Film Database

Webinars

Industry Research

Certified Giant Screen Program

Professional Development

Marketing Library

Lifelong Learning Success Stories

Production/Postproduction Workflow

Connect

News

Forum

Job Board

Events

2023 Film Expo

2023 Conference

624 Holly Springs Road, Suite 243 | Holly Springs, NC 27540 | Phone: +1-919-346-1123 | Fax: +1-919-573-9100 | info@giantscreencinema.com