As giant screen theaters regroup and reopen post-COVID, there are valuable lessons from the successful operation at IMAX Victoria that can contribute to the success of other venues, including the theater's groundbreaking Annual Pass program. Diane Carlson (Giant Screen Cinema Consulting) talks to Paul Wild, former director at IMAX Victoria; Destination Cinema CEO Bob Perkins; and Great Bear Rainforest director Ian McAllister to gain insight and perspectives on the theater's success. Reprinted from LF Examiner, with permission from James Hyder and Diane Carlson. Read more

Rich Swietek of Friendly Giant Marketing heard many attendees leaving the GSCA Marketing Symposium with visions of putting into practice what they learned upon their return home. Did anyone actually implement what they said they would? And how do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?

In an early morning session next Wednesday, October 5th, we are going to engage in a creative exercise together as part of the GSCA Marketing Session "The Road to Success: Creativity, Strategy, and Execution: Marketing Workshop." Rather than simply learning about four successful marketing campaigns launched by four of our institutional theaters this year, we are going to see how the experienced marketing professionals from these theaters approach the creative challenges when promoting a film.

Trying to find a way to advertise in the digital space but can’t increase your budget? Marlene Janetos, VP Visitor Services, Marketing & Communications at the Museum of Discovery and Science in Fort Lauderdale, explains how you can add up to $10,000 USD per month to your marketing budget without spending a dime.

The film industry as a whole has learned how to effectively leverage various social media campaigns, from grassroots marketing to commercial advertising. The giant screen film market has the opportunity to learn from these strategies and apply them to their particular niche. Filmmaker and Creative Director Amy Hedrick shares tips on how to find your social media groove.