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Member Center:
Blogs

We encourage participation and welcome comments on the GSCA blogs. Please note, however, that in an effort to prevent spammers from cluttering the comments section, comments are moderated before they appear on the site. All legitimate comments will be approved. If you have any questions, please contact kelly@giantscreencinema.com.

Any views or opinions expressed in these blog posts or in the comments belong solely to the writers and do not reflect the opinions of the GSCA.

If you'd like to contribute a blog post, please contact kelly@giantscreencinema.com.

  

Championing An Idea Is Not a Solo Gig

How do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?

Rich Swietek of Friendly Giant Marketing heard many attendees leaving the GSCA Marketing Symposium with visions of putting into practice what they learned upon their return home. Did anyone actually implement what they said they would? And how do we take that stoked feeling that accompanies terrific learning obtained outside our offices and put it into practice inside our organizations?
Tuesday, January 16, 2018/Author: Administrator Account/Number of views (4000)/Comments (-)/
Categories: Blogs
Tags: MarketingRich Swietekmarketing symposium

GSCA Session to Provide Front-Row Seat to the Creative Process It Takes to Form an Effective Marketing Plan

Rather than focusing on the success of the campaign, we will look at the ways marketing teams brainstormed and wrestled with concepts, raised sponsorship and in-kind support.

In an early morning session next Wednesday, October 5th, we are going to engage in a creative exercise together as part of the GSCA Marketing Session "The Road to Success: Creativity, Strategy, and Execution: Marketing Workshop." Rather than simply learning about four successful marketing campaigns launched by four of our institutional theaters this year, we are going to see how the experienced marketing professionals from these theaters approach the creative challenges when promoting a film.
Sunday, October 02, 2016/Author: Anonym/Number of views (2878)/Comments (-)/
Categories: Blogs
Tags: MarketingGSCA International Conference and Trade ShowMichael Dautprofessional development

Advertise Digitally Without Increasing Your Budget

Google Ad Grants offers up to $10,000 per month to qualifying nonprofits

Trying to find a way to advertise in the digital space but can’t increase your budget? Marlene Janetos, VP Visitor Services, Marketing & Communications at the Museum of Discovery and Science in Fort Lauderdale, explains how you can add up to $10,000 USD per month to your marketing budget without spending a dime.
Wednesday, May 25, 2016/Author: Anonym/Number of views (5340)/Comments (-)/
Categories: Blogs
Tags: MarketingGoogleMarlene Janetosadvertising

Maximizing Social Media Platforms for the Giant Screen

Finding Your Social Media Groove

The film industry as a whole has learned how to effectively leverage various social media campaigns, from grassroots marketing to commercial advertising. The giant screen film market has the opportunity to learn from these strategies and apply them to their particular niche. Filmmaker and Creative Director Amy Hedrick shares tips on how to find your social media groove.

 

Monday, January 11, 2016/Author: Administrator Account/Number of views (6767)/Comments (-)/
Categories: Blogs
Tags: Marketingsocial mediaFacebookPinterestTwitterInstagrambrandingAmy Hedrick

The Benefits of Creating Strategic Alliances with Competitors

Looking at Competitors Through a Different Lens

Does it ever make sense to collaborate with competitors as a marketing strategy? Sometimes it makes perfect sense. The Museum of Discovery and Science in Fort Lauderdale, Florida, is now in its fifth year of participating in a locally coordinated Summer Savings Pass (“SSP”) program and is seeing increased revenue as a result.
Monday, July 20, 2015/Author: Administrator Account/Number of views (8663)/Comments (-)/
Categories: Blogs
Tags: Marketingpromotionssocial mediaMuseum of Discovery and Science
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